Channel Growth Leverage Acronis' extensive MSP network and existing integrations with Nord Security and Eyetech to accelerate cross sell of Cyber Protect Cloud, EDR/XDR, and data protection services. Build partner enablement programs and joint marketing to recruit new MSPs in Europe and other regions, unlocking scalable recurring revenue.

Industry Focus Recent collaborations suggest growth opportunities in sports organizations and education sectors. Develop industry specific bundles and ready made proposals to win MSP led deployments in these verticals.

Unified Platform Acronis delivers a single, natively integrated platform covering cybersecurity, data protection, and infrastructure management, simplifying procurement for IT teams and MSPs. Position as a single solution to reduce integration risk and accelerate time to value, enabling cross sell of EDR/XDR with data protection.

Credibility Leverage Strong market recognition as a leader in EDR/XDR and machine learning powered features, plus awards for training and deal management, can shorten buying cycles and justify premium pricing. Leverage these credentials in proposals and case studies to build prospect trust.

Global Scale Global footprint with 26 languages across 150 countries supports multinational deployments and consistent security governance. Emphasize this reach to enterprises with crossborder data protection needs and localization requirements, offering regional compliance support.