Cloud Storage Solution Launch Retrospect, Inc. recently launched Retrospect Cloud Storage, a new cloud storage solution aimed at enterprises looking to enhance their cybersecurity defenses. This presents an opportunity for sales reps to target companies seeking robust backup and recovery options to protect against ransomware and cyber threats.

Anomaly Detection Feature Release With the release of Retrospect Backup 18.5 featuring new anomaly detection and ransomware protection, sales development representatives can capitalize on selling enhanced data protection tools to businesses concerned about cybersecurity. Highlight the advanced features to attract clients looking for proactive security measures.

Backup Services Certification Program Retrospect's introduction of the 'Backup Services' Expertise Certification program offers an opportunity for sales professionals to collaborate with certified IT partners. By showcasing the certification as a mark of quality, sales reps can target businesses looking for reliable and monitored backup services, driving partnerships and sales.

Yearbook Program of Excellence Recognition The recognition of Retrospect, Inc. for its yearbook program excellence presents a unique sales opportunity for targeting educational institutions and organizations involved in publishing. Highlight the accolade to leverage trust and credibility, positioning Retrospect as a preferred choice for entities seeking reliable backup solutions.

Strategic Acquisition by EMC EMC's acquisition of Retrospect in 2004 signifies a strong foundation and industry credibility. Sales development representatives can leverage this historical partnership to build trust with customers who value established companies with a proven track record in data backup and recovery solutions, potentially leading to increased sales opportunities.