Cross-Sector Analytics Rexer Analytics serves financial services, technology, retail services, manufacturing, and higher education with predictive modeling, survey research, and analytic CRM. This breadth creates opportunities to deepen analytics and CRM solutions within existing clients, offering end-to-end data science capabilities such as customer segmentation and churn modeling.

Thought Leadership Partnerships The firm recently launched the 2023 Data Science Survey in collaboration with Eric Siegel and Machine Learning Week, signaling access to a sizable analytics buyer community. Leverage this position for co-branded research, webinars, and speaking engagements to generate enterprise leads.

Flexible Analytics Capacity With a lean team, Rexer can offer a cost-effective fractional data science and analytics capability for SMBs and growing mid-market firms, enabling rapid engagements on predictive modeling, CRM analytics, and survey projects and expanding into longer-term partnerships as capacity scales.

CRM Analytics Focus Analytic CRM is a core service area, suggesting opportunities to partner with CRM platforms or deliver integration, segmentation, and predictive marketing analytics to improve customer lifecycle value for marketing and sales teams.

Local Growth Based in Massachusetts with clients across multiple sectors, Rexer can pursue regional growth in the Boston area and establish university collaborations to source new analytics and data science projects.