Insights

Growing Brand Presence Rhode has established itself in the premium retail sector with availability at leading luxury and department stores like Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Shopbop, indicating strong partnership opportunities and potential for expanding into additional high-end retail channels.

Recent Strategic Acquisition The recent acquisition of Rhode Limited by e.l.f. Beauty for up to 1 billion dollars highlights a significant investment and endorsement, presenting opportunities for collaboration on beauty and skincare product integrations and cross-promotional ventures.

Innovative Product Launches Rhode’s launch of new skincare flavors, such as the passionfruit peptide lip treatment, demonstrates an active product innovation strategy that can be leveraged for upselling or joint marketing of complementary fashion and beauty accessories.

Collaborations & Expansion Partnerships with major retailers like Target and digital marketing strategies suggest Rhode is targeting broader market exposure, offering chances to develop co-branded collections or exclusive retail collaborations to reach wider audiences.

Revenue & Growth Potential With revenues estimated between 1 million to 10 million dollars and a unique positioning in the apparel and beauty crossover segment, Rhode presents a growth opportunity for suppliers and service providers targeting emerging premium brands looking for scalable partnership options.

Rhode Tech Stack

Rhode uses 8 technology products and services including Facebook Pixel, Microsoft Clarity, Global-e, and more. Explore Rhode's tech stack below.

  • Facebook Pixel
    Analytics
  • Microsoft Clarity
    Analytics
  • Global-e
    Cross-border E-commerce
  • Klaviyo
    Marketing Automation
  • Apple Pay
    Payment Processing
  • Stripe
    Payment Processing
  • Klarna Checkout
    Payment Processing
  • Google Tag Manager
    Tag Management

Rhode's Email Address Formats

Rhode uses at least 1 format(s):
Rhode Email FormatsExamplePercentage
First@shoprhode.comJohn@shoprhode.com
47%
Middle@shoprhode.comMichael@shoprhode.com
3%
First@shoprhode.comJohn@shoprhode.com
47%
Middle@shoprhode.comMichael@shoprhode.com
3%

Frequently Asked Questions

What is Rhode's stock symbol?

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Rhode is a publicly traded company; the company's stock symbol is BARI.

What is Rhode's official website and social media links?

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Rhode's official website is shoprhode.com and has social profiles on LinkedIn.

What is Rhode's NAICS code?

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Rhode's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rhode have currently?

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As of December 2025, Rhode has approximately 25 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include High Fashion Designer And Creative Director: S. A.Sr. Social Media & Content Manager: J. L.Senior Graphic Designer: S. S.. Explore Rhode's employee directory with LeadIQ.

What industry does Rhode belong to?

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Rhode operates in the Retail Apparel and Fashion industry.

What technology does Rhode use?

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Rhode's tech stack includes Facebook PixelMicrosoft ClarityGlobal-eKlaviyoApple PayStripeKlarna CheckoutGoogle Tag Manager.

What is Rhode's email format?

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Rhode's email format typically follows the pattern of First@shoprhode.com. Find more Rhode email formats with LeadIQ.

When was Rhode founded?

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Rhode was founded in 2014.

Rhode

Retail Apparel and FashionCalifornia, United States11-50 Employees

In 2014, long-time friends Phoebe Vickers and Purna Khatau founded a brand to celebrate their shared view on life. Both curious people with an eye for curation, Rhode embodies a considered perspective and adventurous spirit. Inspired by faraway travels and beauty in the everyday, the collection elegantly balances vivid colors, evocative prints and distinctive details. Each piece is crafted with intent and infused with joy, providing the women who wear Rhode a sense of ease and carefree confidence. With its intuitive take on dressing, Rhode makes it effortless to dress for the unexpected. Whether you find yourself in the company of new friends, or lost in your daydreams, Rhode is ready.

Discover Rhode at shoprhode.com and leading retailers including, Net-A-Porter, Matches Fashion, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Shopbop.

Section iconCompany Overview

Stock Symbol
BARI
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Rhode's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rhode's revenue is estimated to be in the range of $1M$10M

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