Rhyme&Reason Clothing
Retail Apparel and FashionNew York, United States11-50 Employees
Rhyme&Reason, founded in 2011, began as a very simple idea by a group of like-minded people with a diverse range of backgrounds. They believed that if people had the option to purchase their basic casual wear (the things we all need to buy eventually anyway), and have that purchase support a cause they personally cared about, people would grasp that opportunity to make a difference. Consumers enjoy considerable purchasing power, often without realizing it. Understanding this, Rhyme&Reason felt that given the choice, consumers would use that power in a more sensible way, rather than buying designer labels that continue to benefit those who already have so much, consumers would instead prefer to direct that power toward having a positive impact on education, poverty, medical research, animal welfare and more.... the potential seemed limitless. At Rhyme&Reason, consumers now have the choice to buy the highest quality, everyday casual wear, and at the same time see that purchase making a direct impact on making the world a slightly better place – for all of us.