Location Advantage Strategic location in Pensacola, Florida provides access to a local market with potential clients seeking insurance services.

Size Flexibility Being a mid-sized company with 11-50 employees, Richardson Agency can offer personalized and agile solutions to clients, setting it apart from larger competitors.

Competitive Positioning While competing with major players in the insurance industry, Richardson Agency's focus on customer service and tailored insurance products can appeal to clients looking for a more personalized approach.

Tech Utilization Utilizing tech stacks such as Prototype and iWeb showcases Richardson Agency's commitment to staying updated with modern tools, potentially attracting tech-savvy clients seeking innovative insurance solutions.

Market Gap Opportunity With a revenue range of $0 - 10M, Richardson Agency can target a niche market segment that may not be a priority for larger insurance companies with higher revenue streams.