Strategic market Target growth by expanding into federal and state first responder procurement channels given Ricochet’s 25+ years of high‑tech protective gear experience and existing focus on firefighters and emergency responders.

Leadership growth Capitalize on recent executive appointments in revenue and finance to accelerate enterprise selling motions, large account pursuits, and cross-sell opportunities across product lines.

Regional expansion Leverage new Midwest Territory Manager to pursue distribution, channel partnerships, and government bids in the Midwest, aligning with current hiring momentum to accelerate regional sales.

Public presence Use active participation in firefighter events and CSFI Fire Service Day to boost brand awareness, build relationships with procurement influencers, and source pilot programs or case studies.

Tech enabled Highlight integration capabilities with ERP and CRM ecosystems (SAP, Microsoft Dynamics, QuickBooks Online, ADP) to position Ricochet as a scalable supplier for larger buyers requiring robust data, compliance, and order processing.