Strategic Expansion RightStar has demonstrated ongoing growth and stability through its recent multi-year contracts with significant lottery organizations such as the Italy Lotto and Texas Lottery. This consistent contract extension activity indicates a strong market presence and opens avenues for targeting additional government or lottery agencies seeking reliable technology and consulting partners.

Sustainability Focus The company's commitment to sustainable business practices, evidenced by its recent 2024 sustainability report and initiatives, suggests alignment with clients prioritizing ESG (Environmental, Social, Governance) criteria. This provides an opportunity to position RightStar’s solutions to organizations with sustainability mandates or corporate responsibility goals.

Industry Recognition Being recognized as a BMC Software Elite Partner and receiving awards such as the BMC Supplier of the Year and inclusion in Forrester’s ITSM profile enhances RightStar’s credibility. These accolades can be leveraged in sales pitches to build trust with prospects seeking verified expertise in IT service management and enterprise solutions.

Technology Partnerships RightStar’s specialization in Atlassian products and its status as an enterprise expert partner provides access to a broad customer base using Atlassian tools for project and service management. This creates cross-sell and up-sell opportunities within organizations already invested in Atlassian ecosystems.

Growth Markets With a focus on government agencies, educational institutions, and mid-to-large enterprises, there is a clear opportunity to expand into similar sectors, especially those seeking to modernize ITSM processes or expand DevOps capabilities. Their recent large-scale projects and emerging interests in future-ready IT solutions make this an attractive target market.