Growth Opportunity Leverage the existing CRM and marketing tech stack (Salesforce, Act-On) to expand lead generation, nurture programs, and upsell data services such as price reporting, analytics, and benchmarking to manufacturers in appliances and electronics.

Data Upsell Position the company as a data integration and API enabled provider, offering price assessments and market intelligence to procurement teams and manufacturing customers for better pricing strategies and forecasting.

Global Partnerships Risi has history of international collaboration (Germany with FoEX Indexes); pursue EU partnerships and regional data distribution to broaden reach and create cross border sales opportunities.

Marketing Optimization Maximize existing Optimizely, Google, and Microsoft tech investments to run experiments and personalize outreach; offer premium marketing automation as a value add for scalable growth.

Competitive Positioning Differentiate as a niche price intelligence provider for forest products and manufacturing pricing, targeting procurement and supply chain leads at mid market companies and partnering with distributors.