Strategic Acquisition The recent acquisition of River States Truck and Trailer by Premier Truck Group for $200 million indicates a strategic consolidation in the regional trucking dealership market. This presents an opportunity to offer after-sales services, maintenance contracts, and fleet management solutions to the newly integrated operations.

Strong Local Presence With multiple locations in Wisconsin and a family-owned reputation rooted in community relationships, River States has a loyal customer base. This provides an opening to introduce innovative telematics, parts supply, and fuel management solutions that can strengthen customer retention and expand service offerings.

Industry Recognition Winning the 2016 Successful Dealer award highlights the company's commitment to excellence and customer satisfaction. Leveraging this reputation, sales efforts can focus on premium equipment, warranties, and financing options that appeal to quality-conscious fleet operators.

Growth Potential With annual revenues between $25 million and $50 million and considerable expansion in the trucking dealership sector, there is an opportunity to introduce advanced diagnostic and telematics technology, helping clients optimize fleet efficiency and reduce downtime.

Market Alignment The company’s alignment with major truck brands like Freightliner and Western Star, coupled with its participation in the American trucking community, makes it an ideal candidate for promoting new vehicle sales, retrofit solutions, and sustainable transportation options like electric trucks.