Strong Market Presence As a well-established family-owned dealership with multiple locations in Wisconsin, River States Truck and Trailer maintains a solid regional footprint, offering opportunities to expand parts and service sales within its existing customer base.

Recent Acquisition Growth The recent acquisition by Premier Truck Group for $200 million indicates increasing consolidation within the trucking industry, suggesting potential for upselling integrated fleet services, financing, or maintenance solutions to a broader client network.

Industry Recognition Receiving the 2016 Successful Dealer award enhances the company's credibility and presents an opportunity to leverage its reputation for premium aftermarket parts, equipment upgrades, and fleet modernization services.

Technological Engagement With an active online presence utilizing tools like Bold Chat, Piwik, and YouTube, there is scope to enhance digital marketing efforts, promote OEM partnerships, and drive direct inquiries about new trucks, parts, and maintenance solutions.

Growth and Revenue Generating between $25 million and $50 million in revenue with a sizable workforce, River States offers a fertile ground for introducing new financial services, leasing programs, and fleet management solutions to existing and potential customers.