Acquisition Opportunity River States Truck and Trailer was acquired by Premier Truck Group for 200M in 2024, signaling a potential transition in supplier relationships and a shift in procurement refresh cycles. Engage to understand new negotiated terms, preferred OEM and aftermarket vendors, and any changes in service level expectations.

Multi Location Growth With three WI locations (La Crosse, Eau Claire, Roberts) and a mid-size workforce, there is a broad footprint that may benefit from regional service plans, fleet management tools, and scalable maintenance programs tailored to multiple sites and mobile operations.

Brand and OEM Alignment As a Freightliner and Western Star dealership, there is an opportunity to position complementary products and services such as telematics, parts optimization, and certified technician training that align with the OEM ecosystems already in use by their customers.

Industry Recognition Past award as a Successful Dealer at the Great American Trucking Show indicates credibility and influence within the trucking community. Leverage this reputation to introduce premium service contracts, financing options, or loyalty programs to existing customers and prospects.

Revenue Range Insight Reported revenue in the range of one to ten million suggests a mid-market footprint with potential for scalable solutions, including fleet maintenance packages, warranty administration, and integrated parts procurement to increase wallet share among existing customers.