Expansion Momentum RMH Franchise operates 132 Applebee’s restaurants across 14 states and is the second-largest Applebee’s franchisee worldwide, indicating strong growth potential, scalability needs, and the opportunity to upsell technology, operations support, and franchise enrichment services to a sizable network.

Technology Footprint Current tech stack includes QuickBooks, Shopify, Google tools, and analytics/marketing features such as Google Tag Manager and reCAPTCHA, suggesting opportunities to propose integrated financial/ERP optimization, e-commerce enablement for promotions or loyalty, and data-driven operational enhancements.

People and Training A workforce of 201-500 with roles spanning frontline, trainers, managers, and a support center highlights needs for scalable HR tech, learning and development platforms, scheduling, and performance management solutions to sustain growth and improve labor efficiency.

Leadership and Stability Mitch Blocher’s presidency and CFO background since 2018 signals a stable leadership trajectory, enabling confidence in enterprise-wide initiatives, vendor partnerships, and long-term contracts for systems, marketing programs, and franchisee support services.

Financial Scale Revenue in the $10M–$25M range places RMH Franchise as a mid-market operator with appetite for tiered, cost-saving solutions, including procurement optimization, loyalty and guest experience platforms, and scalable back-office tools tailored for multi-unit franchisees.