Dynamics NAV Focus RMI Corporation specializes in Microsoft Dynamics NAV solutions and is a Microsoft Gold Certified Partner, indicating deep alignment with Microsoft ecosystems and potential for cross-sell of NAV-based modules to equipment rental, sales, and service businesses.

Rental vertical leverage The ADVANTAGE 365 product targets companies that rent, sell, and service equipment, suggesting opportunities to upsell to larger rental fleets or add-on modules such as maintenance scheduling, fleet management, or service contracts to expand deal size.

Mid-market potential With 11-50 employees and revenue in the $50M–$100M range, RMI operates in a mid-market segment where scalable cloud and ERP solutions can be pitched for modernization, cloud migration, and integration with Google Ads, Microsoft Advertising, and e-commerce platforms.

Tech stack synergies Existing tech usage across Microsoft Azure, 365, Clarity, and SendGrid, plus e-commerce integrations (WordPress, Shopify) and marketing channels (Google and Microsoft Advertising) creates cross-sell opportunities for an integrated marketing, CRM, and ERP stack.

Channel/partnership potential RMI’s status as a Microsoft Gold Partner and President's Club Member, combined with a global user base, signals potential for channel partnerships, co-sell motions, and referrals with Microsoft-centric ISV ecosystems to accelerate deal flow.