ROAD iD Employee Directory
Sporting Goods ManufacturingKentucky, United States11-50 Employees
ROAD iD is a Covington, Kentucky-based sporting goods manufacturer that focuses on wearable identification for athletes. The company traces its origin to 1999 when co-founder and CEO Edward Wimmer IV and his father developed the product after a near-miss with a truck while running. Its wearable IDs are designed to provide critical information to first responders and convey essential personal details when the wearer cannot speak, with a portion of each order donated to 4 Paws for Ability. The product lineup serves runners, cyclists, and triathletes, reflecting a focus on safety during athletic activity and a commitment to customer service. In addition to wearable IDs, ROAD iD has broadened into dog-related gear and, in 2024, partnered with Wahoo Fitness to offer a free customizable wrist band displaying emergency contact information.
1-888-653-2347 
support@leadiq.com 
