Growth potential Target a small hospitality distributor with a clear growth trajectory and mid-market revenue range, indicating potential for upsell of procurement optimization, inventory management, and scalable IT solutions as they expand.

Tech modernization Leverage opportunities to migrate legacy tech stack elements (Joomla, DreamWeaver, MooTools) to modern CMS and JavaScript frameworks, offering web modernization, site security, and performance enhancements.

Analytics leverage Capitalize on existing Google Analytics usage by proposing enhanced analytics dashboards, conversion rate optimization, and data-driven procurement insights to improve hospitality supply chain decisions.

Operational efficiency Present procurement and supplier management solutions to reduce manual processes for a small team, highlighting cost savings, onboarding velocity, and supplier portal capabilities.

Competitive positioning Position Roadrunner against larger distributors by offering flexible, scalable services, quick deployment, and personalized support designed for small teams in hospitality, with potential to expand into broader supply chain services.