Specialized Lighting Expertise Robertson Worldwide has over 60 years of experience in UV and lighting solutions, with a focus on high-quality, reliable products that serve niche markets such as aquariums, water and air purification, and medical equipment, presenting opportunities to tailor solutions for specialized industrial and commercial clients.

Diverse Product Portfolio The company's extensive range of magnetic and electronic ballasts for various applications, including general, retrofit, and replacement projects, allows sales teams to target a broad spectrum of customers involved in new construction, renovation, or retrofit projects.

Growth and Innovation Focus Robertson's commitment to providing cutting-edge electronic products indicates a willingness to adopt innovative lighting technologies, which can open doors to partnerships in emerging markets like energy-efficient and smart lighting solutions.

Market Potential Operating in a competitive landscape with companies like Keystone and Hubbell, Robertson's niche specialization and long-standing industry presence position it to grow within specific market segments, especially those requiring custom magnetic solutions and reliable lighting components.

Digital Presence & Engagement Utilizing tools like Lucky Orange and modern web technologies suggests active digital engagement, providing opportunities to leverage online channels for expanding outreach, lead generation, and customer education in target industries.