Global footprint Roca Group is a large, global bathroom solutions manufacturer with a presence in over 170 countries, 81 production plants, and a workforce exceeding 20,000. This expansive scale suggests opportunities to upsell across multiple markets, leverage cross-border procurement, and explore channel partnerships or regional showroom collaborations.

Sustainability focus As a UN Global Compact member aligned with SDGs, Roca emphasizes People, Planet and Prosperity. This opens doors for sustainability-led product bundles, circular economy initiatives, certified green renovations, and projects that prioritize energy and water efficiency in bathroom solutions.

Technology enablement The tech stack includes SAP, Microsoft Dynamics, Power BI, and digital design tools. This indicates readiness for integrated procurement, CRM-driven sales campaigns, pricing optimization, and data-driven account management, enabling targeted upsell opportunities and efficient after-sales support.

Growth and investments Recent investments in production capacity, robotic factories, digitalisation, and new Gallery spaces signal ongoing expansion and modernization. Opportunities exist to offer smart manufacturing integrations, automation upgrades for partners, and co-marketing with new showroom/gallery initiatives to attract developers and architects.

Key relationships Active engagement with architects, developers, and contractors (evidenced by participation in design events and industry congresses) presents pathways for project-based sales, specification partnerships, and early involvement in large-scale bathroom remodels or new builds across multiple markets.