Strategic Acquisition Rockwell Labs recently acquired Aprehend, expanding its product portfolio and strengthening its market position in pest management solutions, opening avenues for cross-selling and upselling complementary products.

Regional Expertise The company has actively expanded its sales team across key regions like the Mid-Atlantic, South Central, and Western areas, indicating a focus on increasing regional market penetration and leveraging localized sales efforts.

Market Focus With a clear emphasis on professional pest management, Rockwell Labs targets a specialized industry segment, offering opportunities to develop tailored marketing campaigns and direct outreach to pest control companies and industry specialists.

Digital Investment The launch of a new, improved website in early 2023 demonstrates a commitment to digital engagement, providing a platform for online education, product promotion, and direct sales channels to reach a broader customer base.

Financial Potential With annual revenues between $25M and $50M and a diverse industry peer set with large global players, there is significant growth potential through targeted sales strategies, expanding product lines, and leveraging industry trends toward environmentally friendly pest solutions.