Strategic leadership Recent leadership change with a new CEO earned in August 2025 presents an opportunity to align messaging with fresh strategic priorities, including profitability for family farms and enhanced rural community impact.

Digital modernization RMFU utilizes modern cloud and analytics tech (Google Cloud, GA, GTM, Piwik PRO, WP Engine) indicating readiness for digital member engagement, data-driven campaigns, and possible adoption of more farm tech and precision agriculture tools.

Education and events Active event scheduling such as AgWell Summit and ongoing member surveys signal opportunities for sponsorships, vendor partnerships, and co-hosted training programs that reach growers and rural communities.

Sustainability focus Commitment to land and water stewardship and safe, healthy food positions RMFU well for sustainability grants, climate resilience projects, and partnerships with ag-tech firms focusing on resource optimization.

Strategic partnerships Past collaborations with NCAT, CSU Extension, and Smart Yields suggest openness to technology pilots and advocacy networks; potential for pilots, demonstrations, and long-term vendor relationships with equipment, software, and data services tailored to family farms.