Global Growth Tiger of Sweden already sells online and through more than 1,200 stores worldwide, with a long heritage in tailoring. This presents opportunities to accelerate growth via targeted partnerships, exclusive collections, and selective flagship openings, guided by a renewed commercial agenda under the new CCO.

Enterprise Selling Leverage the premium tailoring heritage to win corporate and hospitality programs, offering customized workwear and uniforms that reflect the brand cut and craftsmanship. Alignment with the digitization drive can optimize bidding, showroom experiences, and order management.

Digital Marketing Take advantage of existing TikTok Pixel and other digital tools to scale social commerce, influencer campaigns, and direct to consumer demand generation across key markets, supported by Stockholm design studio led product storytelling.

Private Label Explore private label partnerships and exclusive capsule collections with premium retailers seeking sophisticated timeless tailoring. The global online presence and broad retailer network provide a ready channel for pilots.

Sustainable Craft Position Tiger of Sweden as a durable wardrobe crafted with quality and craftsmanship; emphasize style with purpose to appeal to sustainability minded consumers and justify premium pricing, repair services, and extended warranty offers.