Budget-conscious design Target RDG Engineers with mid-market owners and architects who require cost-effective, efficient structural solutions that meet tight budgets and schedules, highlighting capabilities to optimize material use and project timelines.

Collaborative delivery Position RDG as a partner for integrated design-build teams, emphasizing collaborative workflows that align structural design with architectural goals and construction sequencing to reduce risk and change orders.

Technology leverage Leverage RDG's use of AutoCAD, Google Cloud, and modern web tech to offer streamlined project communication, real-time design reviews, and scalable document management for faster approvals and reduced delays.

Growth potential With revenue in the low to mid single digits of a large industry, there is opportunity to upsell broader services, including advanced analytics, BIM coordination, and value engineering across multiple concurrent projects.

Market fit signals Align outreach with similar large, established firms in the design services space (Benesch, Stantec, AECOM, WSP, HDR) to position as a flexible, mid-sized partner capable of handling complex structural challenges for sizable projects.