Insights

Diverse Financial Portfolio Rodobens offers a comprehensive ecosystem of financial services including consórcio, seguros, crédito, leasing, and locação. This diverse portfolio indicates opportunities to cross-sell related financial products and tailor solutions to meet clients’ comprehensive needs.

Strong Market Presence With over 75 years of operation and a nationwide presence supported by own dealerships of major automotive brands like Toyota, Mercedes, Hyundai, and Mercedes-Benz, Rodobens has established a solid customer base and distribution network, enabling sales teams to identify potential clients for automotive financing and insurance offerings.

Innovation and Digital Engagement The company's adoption of advanced digital tools such as PWA, WhatsApp, and AWS demonstrates a focus on innovative customer engagement. This provides opportunities to introduce new digital-centric financial products or enhance existing offerings through digital channels.

Talent Development Focus Through initiatives like the Universidade Corporativa, Trainee and Jovens Talentos programs, Rodobens invests in developing skilled professionals. Collaborating with or leveraging this talent pool can facilitate better client relationship management and expand sales efforts within a well-trained team.

Strong Reputation and Recognition Being recognized as one of the top 150 companies to work for in Brazil by GPTW highlights its positive organizational culture. This reputation can be leveraged in marketing and sales strategies to attract new customers seeking reputable and customer-centric financial partners.

Rodobens Tech Stack

Rodobens uses 8 technology products and services including Hotjar, Amazon Web Services, Atento, and more. Explore Rodobens's tech stack below.

  • Hotjar
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Atento
    Customer Experience Management
  • jQuery
    Javascript Libraries
  • PWA
    Miscellaneous
  • WhatsApp
    Social Sharing
  • Ativo
    Ticket Booking
  • Bootstrap
    UI Frameworks

Media & News

Rodobens's Email Address Formats

Rodobens uses at least 1 format(s):
Rodobens Email FormatsExamplePercentage
First.Last@rodobens.com.brJohn.Doe@rodobens.com.br
82%
FLast@rodobens.com.brJDoe@rodobens.com.br
16%
FMLast@rodobens.com.brJMDoe@rodobens.com.br
1%
Last@rodobens.com.brDoe@rodobens.com.br
1%

Frequently Asked Questions

Where is Rodobens's headquarters located?

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Rodobens's main headquarters is located at 1404 | Avenue Murchid Homsi São José do Campestre, Rio Grande do Norte 15013000 Brazil. The company has employees across 4 continents, including South AmericaEuropeNorth America.

What is Rodobens's official website and social media links?

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Rodobens's official website is rodobens.com.br and has social profiles on LinkedIn.

What is Rodobens's SIC code NAICS code?

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Rodobens's SIC code is 6531 - Real Estate Agents and Managers NAICS code is 52 - Finance and Insurance.

How many employees does Rodobens have currently?

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As of March 2026, Rodobens has approximately 3.4K employees across 4 continents, including South AmericaEuropeNorth America. Key team members include Ceo: F. F.Chief Executive Officer: N. R.Chief Financial Officer: D. H.. Explore Rodobens's employee directory with LeadIQ.

What industry does Rodobens belong to?

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Rodobens operates in the Financial Services industry.

What technology does Rodobens use?

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Rodobens's tech stack includes HotjarAmazon Web ServicesAtentojQueryPWAWhatsAppAtivoBootstrap.

What is Rodobens's email format?

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Rodobens's email format typically follows the pattern of First.Last@rodobens.com.br. Find more Rodobens email formats with LeadIQ.

When was Rodobens founded?

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Rodobens was founded in 1949.

Rodobens

Financial ServicesRio Grande do Norte, Brazil1001-5000 Employees

Bem-vindo à nossa página!

A Rodobens, especialista em projetos de vida, possui um ecossistema único de distribuição com amplo portfólio de serviços financeiros: Consórcio, Seguros, Crédito, Leasing e Locação, suportado por plataforma sinérgica, de rede de concessionárias próprias de automóveis Toyota, Mercedes, Hyundai e veículos comerciais Mercedes-Benz, redes de parceiros e canais digitais. Com sede em São José do Rio Preto, presença em todo o território nacional e mais de 75 anos de atuação,  é reconhecida por uma sólida cultura de inovação e tradição ao entregar uma experiência completa aos seus clientes, parceiros, colaboradores e fornecedores. 

Com o objetivo de desenvolver nossos profissionais, com cursos online e presenciais, e prepará-los para os desafios da organização, a Rodobens lançou, em agosto de 2013, a Universidade Corporativa. Os Programas Trainee e Jovens Talentos atraem jovens com foco no crescimento profissional e com a possibilidade de desenvolvimento em oito diferentes áreas de atuação. 

Cada Unidade conta com um time capacitado, sinérgico e coeso, que pensa e atua sob a filosofia da Rodobens, que tem, em sua Missão, o objetivo de ser um modelo de negócios integrado e inovador e, entre seus Princípios e Valores, a excelência no atendimento ao cliente, com o objetivo de sempre, oferecer as soluções que ele necessita.

A Rodobens faz parte das Empresas Rodobens, um dos maiores e mais importantes grupos empresariais brasileiros, no mercado há 75 anos, e é uma das 150 Melhores Empresas para Trabalhar, no país, reconhecida pela GPTW.

Section iconCompany Overview

Headquarters
1404 | Avenue Murchid Homsi São José do Campestre, Rio Grande do Norte 15013000 Brazil
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
52 - Finance and Insurance
Founded
1949
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Rodobens's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rodobens's revenue is estimated to be in the range of $10M$25M

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