Market Positioning Rokay Floral is Michigan's premier wholesale florist with a strong local presence through two locations, offering a wide range of flowers and floral supplies, which positions it well to expand its customer base among traditional and event florists.

Customer Focus The company's emphasis on exceeding customer expectations with knowledge, service, quality, and competitive pricing creates opportunities to upsell premium floral products and personalized services to existing clients.

Technology Utilization Using diverse tech tools such as PHP, Bootstrap, and Google services suggests openness to digital engagement, which can be leveraged for online ordering platforms and targeted marketing campaigns to attract new customers.

Growth Potential With revenue estimates between $10 million and $25 million and recent expansion to a second location, there are opportunities to develop regional sales efforts and partner with event venues or wedding planners to increase sales volume.

Competitive Landscape Positioned alongside companies like UrbanStems and Farmgirl Flowers, Rokay Floral can capitalize on local market trends and differentiate through personalized service offerings, niche product selections, and building strong relationships with local floral designers.