Acquisition Impact Rokay Floral has been acquired by Delaware Valley Floral Group, which may open cross-sell opportunities with DVFG’s existing supplier and customer network, enabling accelerated access to new accounts and potential price/terms synergies.

Growth Profile With revenue in the 10-25M range and multiple locations (Novi and Battle Creek), there is potential to upsell to larger event and wholesale accounts by offering expanded product assortments, exclusive stems, and volume discounts.

Tech Enablement Current tech stack includes WordPress, cloud hosting, and standard business tools. There is an opportunity to introduce enhanced ecommerce, B2B ordering portals, and data-driven pricing to improve order frequency among professional florists.

Market Positioning Positioned as Michigan’s premier floral source with 35 years in the market, Rokay Floral can leverage legacy trust to win new wholesale accounts, especially high-volume event florists seeking reliable supply and consistent quality.

Strategic Fit As a wholesale florist serving traditional and special event florists, there are clear cross-sell paths for complementary supplies and foliage, enabling bundled offerings that increase average order value per customer.