Insights

Acquisition Opportunity Rolf Prima and Astral Cycling were acquired by White Industries in January 2023, signaling a potential consolidation and cross-sell path with White Industries’ wheel and component ecosystem.

High-End Niche Appeal The company specializes in hand built performance wheels across road, mountain, adventure, tandem, cyclocross, etc., indicating a market position focused on premium, handcrafted products with strong athlete backing.

Brand Partnerships Longstanding multi-year partnerships with Race Across America position the brand for endurance cycling channels and sponsorship-backed sales opportunities, especially with event-driven promotions.

Limited Scale Small team size (2-10 employees) and revenue under one million highlight a lean operation with potential for scalable partnerships, distribution deals, or white-label collaborations.

Online & Tech Readiness Active e-commerce and tech stack (Shopify, Squarespace, Duda, AWS, AdRoll, Mailgun) point to readiness for co-branded campaigns, digital demand generation, and direct-to-consumer or D2C expansion.

Similar companies to Rolf Prima and Astral Cycling

Rolf Prima and Astral Cycling Tech Stack

Rolf Prima and Astral Cycling uses 8 technology products and services including AdRoll, Amazon Web Services, Duda, and more. Explore Rolf Prima and Astral Cycling's tech stack below.

Rolf Prima and Astral Cycling's Email Address Formats

Rolf Prima and Astral Cycling uses at least 1 email format:
Rolf Prima and Astral Cycling Email FormatsExamplePercentage
First@rolfprima.comJohn@rolfprima.com
100%

Frequently Asked Questions

What is Rolf Prima and Astral Cycling's phone number?

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You can contact Rolf Prima and Astral Cycling's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rolf Prima and Astral Cycling's official website and social media links?

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Rolf Prima and Astral Cycling's official website is rolfprima.com and has social profiles on LinkedIn.

How much revenue does Rolf Prima and Astral Cycling generate?

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As of July 2026, Rolf Prima and Astral Cycling's annual revenue is estimated to be <$1M.

What is Rolf Prima and Astral Cycling's SIC code and NAICS code?

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Rolf Prima and Astral Cycling's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Rolf Prima and Astral Cycling have currently?

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As of July 2026, Rolf Prima and Astral Cycling has approximately 7 employees across 2 continents, including North America and Oceania. Key team members include Inside Sales & Account Management: P. M. and Mechanicial Engineer: W. R. Explore Rolf Prima and Astral Cycling's employee directory with LeadIQ.

What industry does Rolf Prima and Astral Cycling belong to?

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Rolf Prima and Astral Cycling operates in the Sporting Goods Manufacturing industry.

What technology does Rolf Prima and Astral Cycling use?

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Rolf Prima and Astral Cycling's tech stack includes AdRoll, Amazon Web Services, Duda, Squarespace, Shopify, Google Workspace, Mailgun and Apple Pay.

What is Rolf Prima and Astral Cycling's email format?

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Rolf Prima and Astral Cycling's email format typically follows the pattern of First@rolfprima.com. Find more Rolf Prima and Astral Cycling email formats with LeadIQ.

When was Rolf Prima and Astral Cycling founded?

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Rolf Prima and Astral Cycling was founded in 2002.
Rolf Prima and Astral Cycling logo

Rolf Prima and Astral Cycling

Sporting Goods ManufacturingOregon, United States2-10 Employees

Rolf Prima and Astral Cycling designs and hand-builds performance bicycle wheels for road, mountain, adventure, tandem, cyclocross, and nearly any bike. The wheels are engineered and produced in Eugene, Oregon by athletes who ride, train, and race themselves. The company operates in the sporting goods manufacturing sector, emphasizing precision construction and race-informed design. 

Its customers are cyclists seeking high-performance, reliably built wheels across multiple disciplines. In January 2023, the business was acquired by White Industries, expanding into complete wheel offerings through the integration of Rolf Prima and Astral Cycling.

Section iconCompany Overview

Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2002
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Rolf Prima and Astral Cycling's revenue is estimated to be in the range of <$1M

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