Insights

Growth potential Small to mid-size tech firm with 11-50 employees and modest revenue suggests an addressable market for scalable marketing and advertising tech solutions, including automation, analytics, and data privacy compliance tooling to support growth.

Tech stack fit Current usage of advertising platforms (Google AdSense, Microsoft Advertising, Reddit Ads) and AWS indicates a receptiveness to SaaS-based marketing and cloud services; consider offering integrated ad tech, analytics dashboards, and cloud optimization services.

Privacy and compliance OneTrust presence signals emphasis on data governance; opportunities exist to provide privacy, risk, and consent management solutions, plus security monitoring (Sentry) and compliant data workflows.

Growth financing signals Funding history totaling around $13M and revenue in the low single digits suggest venture-backed growth with appetite for scale-focused partnerships, channel programs, and co-marketing arrangements.

Market positioning synergy Positioned as a governance and identity layer for social value on the web; potential cross-sell of developer tooling, API integrations, and strategic partnerships with platforms seeking to expand web-native incentive and tokenized economy features.

Similar companies to Roll

Roll Tech Stack

Roll uses 8 technology products and services including Google AdSense, Microsoft Advertising, Reddit Ads, and more. Explore Roll's tech stack below.

Media & News

Roll's Email Address Formats

Roll uses at least 2 email formats:
Roll Email FormatsExamplePercentage
First@tryroll.comJohn@tryroll.com
94%
First.Last@tryroll.comJohn.Doe@tryroll.com
6%

Frequently Asked Questions

What is Roll's stock symbol?

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Roll is a publicly traded company; the company's stock symbol is ROL.

What is Roll's official website and social media links?

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Roll's official website is tryroll.com and has social profiles on LinkedIn.

How much revenue does Roll generate?

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As of October 2026, Roll's annual revenue is estimated to be $1M - $10M.

What is Roll's NAICS code?

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Roll's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Roll have currently?

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As of October 2026, Roll has approximately 12 employees across 3 continents, including North America, Europe and Asia. Key team members include Community Manager: J. C. and Investor: S. H. Explore Roll's employee directory with LeadIQ.

What industry does Roll belong to?

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Roll operates in the Technology, Information and Internet industry.

What technology does Roll use?

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Roll's tech stack includes Google AdSense, Microsoft Advertising, Reddit Ads, Amazon Web Services, OneTrust, Sentry, 6sense and Marketo.

What is Roll's email format?

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Roll's email format typically follows the pattern of First@tryroll.com. Find more Roll email formats with LeadIQ.

How much funding has Roll raised to date?

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As of October 2026, Roll has raised $13M in funding. The last funding round occurred on Sep 28, 2021.

When was Roll founded?

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Roll was founded in 2017.
Roll logo

Roll

Technology, Information and InternetNew York, United States11-50 Employees

Roll is a technology company based in New York, New York, focused on creating a social currency layer for the web. The firm leverages the Ethereum blockchain to issue branded social money that individuals can own, control, and use to coordinate value across their networks, positioning its offering at the intersection of blockchain infrastructure and social platforms. Its product concept targets online communities and networks seeking a standardized means to represent and manage value generated within their ecosystems, rather than relying on traditional payment rails.

Operating within the technology, information, and internet space, Roll aims to enable more direct and user-controlled value exchange within networks. The company’s presence in New York and its medium-sized employee base place it within a startup-to-mid-stage tech group addressing decentralized value systems. A recent development note indicates ongoing activity in the broader technology and internet landscape, reflecting continued engagement with its industry context.

Section iconCompany Overview

Stock Symbol
ROL
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $13M

    Roll has raised a total of $13M of funding over 4 rounds. Their latest funding round was raised on Sep 28, 2021 as a Series A.

  • $1M - $10M

    Roll's revenue is estimated to be in the range of $1M - $10M

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