RollWorks
Software DevelopmentCalifornia, United States11-50 Employees
RollWorks, a division of NextRoll, operates in the software development space and is based in San Francisco, California. Its AdRoll ABM offering is a full-funnel account-based marketing solution for B2B marketers, designed to translate buyer signals into revenue impact. Formerly known as RollWorks, AdRoll ABM is now part of AdRoll, an AI-powered connected advertising platform serving mid-market businesses for nearly two decades. The product combines multi-channel advertising with buyer insights and AI-driven orchestration to help identify the right accounts, engage decision-makers at optimal moments, and measure pipeline and revenue impact with clarity. The company maintains a relatively small to mid-sized team in the San Francisco area and operates with a remote-friendly approach as part of NextRoll. In April 2026, AdRoll announced a partnership with PubMatic to illustrate how AI can diagnose campaign delivery issues across demand- and supply-side platforms.
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