Insights

Niche Focus Roomify targets the space outfitting market with digitally native branding, affordable pricing, and a strong emphasis on customer experience, presenting opportunities to upsell bundles, room sets, and modular decor solutions to a tightly defined audience.

Startup Scale With a very lean headcount and a revenue range under 1 million, Roomify may be open to pilot programs and low-risk partnerships with larger manufacturers or platforms to accelerate growth without significant overhead.

Tech-Forward The stack highlights e-commerce and modern web technologies (Shopify, React, various fonts, tracking) suggesting readiness for integrations, AR/3D room planning tools, or personalized product recommendations to boost conversion and average order value.

Competitive Landscape Comparable brands operate at higher revenue and scale, indicating Roomify could differentiate via exclusive product collaborations, rapid delivery, and curated room-sets, offering sales angles to expand into higher-margin categories.

Growth Avenues Recent news is limited; potential to present go-to-market strategies such as influencer spotlight campaigns, showroom-style digital experiences, or partnerships with furniture retailers seeking digital-native extensions to reach new customer segments.

Roomify Tech Stack

Roomify uses 8 technology products and services including Google Conversion Tracking, Shopify, Google Fonts API, and more. Explore Roomify's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Shopify
    E-commerce
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • Mustache
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Roomify's Email Address Formats

Roomify uses at least 1 format(s):
Roomify Email FormatsExamplePercentage
First@roomify.comJohn@roomify.com
50%
First.Last@roomify.comJohn.Doe@roomify.com
50%

Frequently Asked Questions

What is Roomify's official website and social media links?

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Roomify's official website is roomify.com and has social profiles on LinkedIn.

How much revenue does Roomify generate?

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As of July 2026, Roomify's annual revenue is estimated to be <$1M.

What is Roomify's NAICS code?

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Roomify's NAICS code is 44-45 - Retail Trade.

How many employees does Roomify have currently?

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As of July 2026, Roomify has approximately 1 employees across 2 continents, including AsiaEurope. Key team members include Founder: C. B.. Explore Roomify's employee directory with LeadIQ.

What industry does Roomify belong to?

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Roomify operates in the Retail industry.

What technology does Roomify use?

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Roomify's tech stack includes Google Conversion TrackingShopifyGoogle Fonts APIReactMustachejQueryAdobe FontsFacebook.

What is Roomify's email format?

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Roomify's email format typically follows the pattern of First@roomify.com. Find more Roomify email formats with LeadIQ.

When was Roomify founded?

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Roomify was founded in 2013.
Roomify logo

Roomify

RetailTexas, United States0-1 Employees

Roomify is a retail brand based in Austin, Texas. Formerly known as Dorm It Up, it positions itself as a digitally native retailer focused on easy space outfitting through well-designed products, convenient shopping experiences, and accessible pricing. The company targets customers seeking practical, stylish room enhancements and aims to deliver a smooth, customer-centric experience with an emphasis on convenience. In the broader home furnishings landscape, Roomify operates among other design-oriented and online-first retailers, distinguishing itself through a compact footprint and a emphasis on ease of use for customers looking to outfit their spaces.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
2013
Employees
0-1

Section iconFunding & Financials

  • <$1M

    Roomify's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Roomify's revenue is estimated to be in the range of <$1M

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