Insights

Partnership Expansion Root’s strong emphasis on expanding partnerships with MGAs, schemes, affinity brands, retailers, and digital intermediaries creates multiple cross-selling opportunities for software and API-driven insurance solutions, enabling upsell of additional modules such as policy administration, claims, and omni-channel distribution tooling.

Embedded Insurance Growth Strategic embedding with partners like Carvana demonstrates a scalable model for selling insurance via non-traditional channels. This indicates potential to target other e-commerce platforms, marketplaces, and vehicle retailers seeking embedded insurance solutions to diversify their revenue streams.

API Driven Upsell Root’s 500+ open insurance APIs and modular platform position it well to upsell additional configurable capabilities such as policy administration, claims processing, and analytics, especially to mid-market insurers and large digital intermediaries aiming to modernize their tech stack.

Global Investor Attention Active participation in investor conferences and a visible partnership strategy suggest opportunities to leverage funding and strategic partnerships for channel development, co-marketing, and joint go-to-market programs with aligned investors and partners.

Regulatory Advantage Recent rate reductions and favorable regulatory environments in certain regions can be used to pitch cost-saving and competitive differentiation to prospects, emphasizing Root’s ability to deliver lower underwriting costs and faster time-to-market through its low-code, API-first platform.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Xero, Power BI, Tableau, and more. Explore Root's tech stack below.

Media & News

Root's Email Address Formats

Root uses at least 2 email formats:
Root Email FormatsExamplePercentage
First@root.co.zaJohn@root.co.za
96%
Last@root.co.zaDoe@root.co.za
4%

Frequently Asked Questions

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootplatform.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Root generate?

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As of August 2026, Root's annual revenue is estimated to be $1M - $10M.

What is Root's NAICS code?

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Root's NAICS code is 5112 - Software Publishers.

How many employees does Root have currently?

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As of August 2026, Root has approximately 137 employees across 5 continents, including Europe, Africa and Asia. Key team members include Chief Executive Officer: C. K., Chief Operating Officer: J. L. and Head Of Business Development Uk: C. P. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Software Development industry.

What technology does Root use?

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Root's tech stack includes Xero, Power BI, Tableau, HashiCorp Terraform, Postman, Figma, Microsoft Azure and Atlassian Confluence.

What is Root's email format?

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Root's email format typically follows the pattern of First@root.co.za. Find more Root email formats with LeadIQ.

How much funding has Root raised to date?

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As of August 2026, Root has raised $4.5M in funding. The last funding round occurred on Sep 27, 2023 for $1.5M.

When was Root founded?

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Root was founded in 2016.
Root logo

Root

Software DevelopmentEngland, United Kingdom51-200 Employees

Root is a London-based software company serving the insurance sector with a low-code, end-to-end platform that enables customizable insurance products and digital operations across sales channels. The platform supports MGAs, schemes, large affinity brands, retailers, insurers, captives, and other digital intermediaries to design, launch, and digitize policy administration and claims. It is configurable and modular and supports omni-channel distribution and scalable policy administration. The company is based in London, England, and operates as a mid-sized firm. By encapsulating the complex insurance infrastructure behind accessible interfaces, Root lets clients focus on customer experience rather than backend systems.

Section iconCompany Overview

Stock Symbol
ROOT
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $4.5M

    Root has raised a total of $4.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M as a Venture Round.

  • $1M - $10M

    Root's revenue is estimated to be in the range of $1M - $10M

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