Insights

Rapid Product Deployment Root's fully configurable, modular platform with over 500 open insurance APIs enables clients to quickly build and launch insurance products across multiple channels, presenting opportunities to consult on tailored insurance solutions and integration services for new market entrants or expanding insurers seeking accelerated go-to-market strategies.

Digital Transformation Focus As Root emphasizes digitization of policy administration and claims processing, there is a strong market opportunity to provide complementary digital solutions, consulting, and development support for traditional insurers looking to modernize their infrastructure and improve operational efficiencies.

Strong Growth Signal Recent financial improvements and two consecutive years of profitability, driven by improved underwriting and strategic partnerships, suggest that Root is an attractive partner for investors or collaborators interested in innovative, tech-driven insurance models and expanding their digital footprint.

Partnership and Innovation Root’s collaborations with brands like Hugo and its focus on strategic partnerships such as auto racing sponsorships reveal potential avenues for sponsorship, co-marketing, and strategic alliances with high-profile brands to boost market visibility and customer engagement.

Insurance Technology Leader With its emphasis on low-code, API-driven insurance solutions and a focus on scalable infrastructure, Root offers numerous opportunities for enterprise technology providers, API platforms, and SaaS vendors to integrate or enhance their offerings with cutting-edge insurance technology solutions.

Root Tech Stack

Root uses 8 technology products and services including jQuery CDN, cdnjs, Swagger UI, and more. Explore Root's tech stack below.

  • jQuery CDN
    Content Delivery Network
  • cdnjs
    Content Delivery Network
  • Swagger UI
    Documentation Tools
  • JSON-LD
    Javascript Frameworks
  • Floating UI
    Javascript Libraries
  • X-Content-Type-Options
    Web & Portal Technology
  • HTML5
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

Root's Email Address Formats

Root uses at least 2 format(s):
Root Email FormatsExamplePercentage
First@root.co.zaJohn@root.co.za
96%
Last@root.co.zaDoe@root.co.za
4%

Frequently Asked Questions

Where is Root's headquarters located?

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Root's main headquarters is located at 33 Queen Street 4th Floor London, England United Kingdom. The company has employees across 5 continents, including AfricaEuropeAsia.

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootplatform.com and has social profiles on LinkedInCrunchbase.

What is Root's NAICS code?

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Root's NAICS code is 5112 - Software Publishers.

How many employees does Root have currently?

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As of June 2026, Root has approximately 139 employees across 5 continents, including AfricaEuropeAsia. Key team members include Chief Executive Officer: C. K.Chief Operating Officer: J. L.Head Of Business Development Uk: C. P.. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Software Development industry.

What technology does Root use?

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Root's tech stack includes jQuery CDNcdnjsSwagger UIJSON-LDFloating UIX-Content-Type-OptionsHTML5Facebook.

What is Root's email format?

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Root's email format typically follows the pattern of First@root.co.za. Find more Root email formats with LeadIQ.

How much funding has Root raised to date?

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As of June 2026, Root has raised $1.5M in funding. The last funding round occurred on Sep 27, 2023 for $1.5M.

When was Root founded?

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Root was founded in 2016.

Root

Software DevelopmentEngland, United Kingdom51-200 Employees

Root is a London-based software company serving the insurance sector with a low-code, end-to-end platform that enables customizable insurance products and digital operations across sales channels. The platform supports MGAs, schemes, large affinity brands, retailers, insurers, captives, and other digital intermediaries to design, launch, and digitize policy administration and claims. It is configurable and modular and supports omni-channel distribution and scalable policy administration. The company is based in London, England, and operates as a mid-sized firm. By encapsulating the complex insurance infrastructure behind accessible interfaces, Root lets clients focus on customer experience rather than backend systems.

Section iconCompany Overview

Headquarters
33 Queen Street 4th Floor London, England United Kingdom
Stock Symbol
ROOT
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $1.5M

    Root has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M.

  • $1M$10M

    Root's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.5M

    Root has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M.

  • $1M$10M

    Root's revenue is estimated to be in the range of $1M$10M

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