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Insights

Strategic Partnerships Root's strategic partnership with Connect For Schools LLC indicates a focus on expanding its embedded insurance platform offerings. This partnership presents an opportunity for Root to tap into new markets and leverage Connect's existing customer base for potential sales growth.

Product Expansion The launch of 58 new embedded insurance products demonstrates Root's commitment to product innovation and diversification. Sales professionals can capitalize on this extensive product range to cater to a broader customer segment, potentially boosting sales revenues.

User-Friendly Solutions Root's Root Embed platform add-on simplifies the integration of insurance products into existing customer journeys. Sales development representatives can highlight this feature to prospective clients as a user-friendly solution that enables quick and hassle-free implementation, potentially attracting more customers.

Funding Boost Securing a $3M seed funding round showcases investor confidence in Root's growth potential. This financial backing provides sales teams with leverage when engaging with clients, indicating stability and room for expansion, boosting credibility during sales negotiations.

Competitive Analysis Compared to similar companies like Policygenius and NerdWallet, Root's focus on low-code end-to-end insurance platforms sets it apart. Sales professionals can emphasize Root's unique selling points in their pitch, positioning the company as a competitive and innovative choice in the industry.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Optimise, Cloudflare CDN, Amazon S3, and more. Explore Root's tech stack below.

Optimise
Affiliate Advertising Networks
Cloudflare CDN
Content Delivery Network
Amazon S3
Content Delivery Network
MobX
Javascript Libraries
PWA
Miscellaneous
Microsoft Azure
Platform As A Service
JUnit
Testing And Qa
Linkedin
Widgets

Media & News

Root's Email Address Formats

Root uses at least 2 format(s):

Root Email Formats	Example	Percentage
First@root.co.za	John@root.co.za	94%
Last@root.co.za	Doe@root.co.za	6%

Frequently Asked Questions

Where is Root's headquarters located?

Root's main headquarters is located at 100 Bishopsgate London, London EC2N 4AG GB. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Root's stock symbol?

Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

Root's official website is rootplatform.com and has social profiles on LinkedIn.

How much revenue does Root generate?

As of November 2024, Root's annual revenue reached $3.8M.

What is Root's NAICS code?

Root's NAICS code is 5112 - Software Publishers.

How many employees does Root have currently?

As of November 2024, Root has approximately 103 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Chief Executive Officer: C. K.Head Of Business Operations: L. L. P.Head Of Product Management: M. H.. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

Root operates in the Software Development industry.

What technology does Root use?

Root's tech stack includes OptimiseCloudflare CDNAmazon S3MobXPWAMicrosoft AzureJUnitLinkedin.

What is Root's email format?

Root's email format typically follows the pattern of . Find more Root email formats with LeadIQ.

How much funding has Root raised to date?

As of November 2024, Root has raised $1.5M in funding. The last funding round occurred on Sep 27, 2023 for $1.5M.

When was Root founded?

Root was founded in 2016.

Root

Root

Software DevelopmentLondon, United Kingdom51-200 Employees

Root is the leading low-code end-to-end insurance platform powering universally programmable insurance products, any digital sales channel, digital insurance operations, and the ecosystem around this. Root is SOC2 certified (ISAE3000) and supports clients in Africa and the UK.  

Root’s platform is fully configurable and modular, with 500+ open insurance APIs designed for omni-channel and affinity partner distribution, policy admin, and claims at scale. 

Large brands, retailers, insurance providers and captives use Root to build and launch any insurance product at record speed, digitise policy administration and claims. 

By packaging the “hard things” in insurance behind a comprehensive suite of easy-to-use APIs, Root solves the infrastructure so that our clients can focus on their customer.

Company Overview

Headquarters: 100 Bishopsgate London, London EC2N 4AG GB
Website: rootplatform.com
Stock Symbol: ROOT
NAICS Code: 5112 - Software Publishers
Founded: 2016
Employees: 51-200

Media & News

Funding & Financials

$1.5M
Root has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M.
$10M
Root's revenue is in the range of $10M

Funding & Financials

$1.5M
Root has raised a total of $1.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M.
$10M
Root's revenue is in the range of $10M

Company Leadership

C. K.
Chief Executive Officer
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L. L. P.
Head Of Business Operations
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M. H.
Head Of Product Management
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J. L.
Head Of Legal
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W. C.
Head Of Client Operations | Exco
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Employee Directory

M. H.
Head Of Product Management
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J. L.
Head Of Legal
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W. C.
Head Of Client Operations | Exco
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A. A.
Uk Country Manager
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S. M.
Business Development Lead
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