Insights

Expansion potential Root operates a scalable, low-code insurance platform with 500+ APIs and omni-channel distribution, presenting opportunities to partner with regional insurers and MGAs seeking rapid product launches and broader distribution in new states or markets.

Embedded insurance Given Root's emphasis on turnkey insurance infrastructure and partnerships with digital intermediaries, explore opportunities with affinity brands, retailers, and embedded insurance pilots to drive embedded coverage across digital channels.

Technology leverage Root’s tech stack and API-driven architecture can appeal to insurance tech buyers looking to modernize policy administration and claims; propose value in reducing operational complexity and enabling faster time-to-market.

Growth signals Publicly reported expansions to 38 states and investor-focused activities indicate rapid growth momentum; target institutional buyers and growth-focused carriers seeking scalable platforms to accelerate market presence.

Financial and partnerships With modest revenue and recent fundraising, prioritize strategic partnerships with mid-market insurers or MGAs looking for cost-effective modernization and to unlock cross-sell opportunities across digital sales channels.

Similar companies to Root

Root Tech Stack

Root uses 8 technology products and services including Xero, Power BI, Tableau, and more. Explore Root's tech stack below.

Media & News

Root's Email Address Formats

Root uses at least 2 email formats:
Root Email FormatsExamplePercentage
First@root.co.zaJohn@root.co.za
96%
Last@root.co.zaDoe@root.co.za
4%

Frequently Asked Questions

What is Root's stock symbol?

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Root is a publicly traded company; the company's stock symbol is ROOT.

What is Root's official website and social media links?

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Root's official website is rootplatform.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Root generate?

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As of October 2026, Root's annual revenue is estimated to be $1M - $10M.

What is Root's NAICS code?

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Root's NAICS code is 5112 - Software Publishers.

How many employees does Root have currently?

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As of October 2026, Root has approximately 136 employees across 5 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: C. K., Chief Operating Officer: J. L. and Head Of Business Development Uk: C. P. Explore Root's employee directory with LeadIQ.

What industry does Root belong to?

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Root operates in the Software Development industry.

What technology does Root use?

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Root's tech stack includes Xero, Power BI, Tableau, HashiCorp Terraform, Postman, Figma, Microsoft Azure and Atlassian Confluence.

What is Root's email format?

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Root's email format typically follows the pattern of First@root.co.za. Find more Root email formats with LeadIQ.

How much funding has Root raised to date?

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As of October 2026, Root has raised $4.5M in funding. The last funding round occurred on Sep 27, 2023 for $1.5M.

When was Root founded?

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Root was founded in 2016.
Root logo

Root

Software DevelopmentEngland, United Kingdom51-200 Employees

Root is a London-based software company serving the insurance sector with a low-code, end-to-end platform that enables customizable insurance products and digital operations across sales channels. The platform supports MGAs, schemes, large affinity brands, retailers, insurers, captives, and other digital intermediaries to design, launch, and digitize policy administration and claims. It is configurable and modular and supports omni-channel distribution and scalable policy administration. The company is based in London, England, and operates as a mid-sized firm. By encapsulating the complex insurance infrastructure behind accessible interfaces, Root lets clients focus on customer experience rather than backend systems.

Section iconCompany Overview

Stock Symbol
ROOT
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $4.5M

    Root has raised a total of $4.5M of funding over 2 rounds. Their latest funding round was raised on Sep 27, 2023 in the amount of $1.5M as a Venture Round.

  • $1M - $10M

    Root's revenue is estimated to be in the range of $1M - $10M

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