Target market Roots Research serves market research agencies, digital marketers, and organizations needing high-attendance participant recruitment across the UK, Europe, and the US. This presents an opportunity to upsell recruitment process outsourcing, scale-up fieldwork capacity, and offer expanded reach in high-potential territories.

Growth potential With revenue under one million and a growing client base, Roots is positioned for larger, multi-method fieldwork engagements. Sales can focus on comprehensive recruitment-led projects, leveraging their ability to source quality participants quickly and efficiently to win larger contracts.

Leadership boost Recent appointment of a Head of Business Development signals a strategic push into new business channels. This creates a window for enterprise outreach, channel partnerships, and targeted proposals aligned with their growth objectives.

Tech-enabled Utilizes a modern tech stack including LinkedIn Ads, Google Cloud, and Microsoft 365, indicating readiness for data-driven recruitment campaigns and integration with clients’ tech ecosystems. Solutions can emphasize digital marketing alignment, analytics, and seamless data handling.

Service breadth Offers end-to-end services from recruitment to interviews and analysis, with a reputation for flexible and high-standard delivery. There is an opportunity to package scalable fieldwork solutions, add-on analytics services, and long-term partner programs to increase client lifetime value.