Cloud ERP Leadership Rootstock is recognized as a Leader in cloud ERP, signaling strong product market fit for SMB manufacturers and distributors. The cloud native ERP suite covers core modules such as Order Management, Manufacturing Operations, Supply Chain and Financial Management and integrates with Salesforce for a complete view of the customer journey. This positions Rootstock as a compelling option for companies still on legacy ERP systems seeking scalable operations and improved customer experiences.

SMB Migration Opportunity Rootstock is well positioned to capture SMB manufacturing and distribution deals moving from legacy ERP to cloud. Its platform with Salesforce provides a unified view of operations and customer journeys, aligning with firms pursuing personalized service and scalable growth. Target mid market firms needing Order Management, Manufacturing Operations, Supply Chain and Financial Management, supported by structured migration programs and proven SMB references.

Managed Services Upsell With the launch of Rootstock Managed Services there is a clear upsell to existing customers seeking ongoing optimization, upgrades and 24/7 support. This creates recurring ARR and expands scope beyond initial deployment, including migrations, performance tuning and platform modernization investments.

Acquisition Client Synergy Recent acquisitions of AscentERP and Praxis LLC expand Rootstock installed base and cross sell potential. Reaching out to acquired client portfolios to propose ERP enhancements, additional modules and managed services can drive faster expansion. Leverage combined product capabilities to offer integrated solutions across manufacturing and distribution and deepen Salesforce ecosystem ties.

Salesforce Analytics Growth Rootstock strong ties to Salesforce including Force.com Pardot and Tableau enable data driven sales motions. Propose joint value propositions around single system visibility, faster time to value and ROI analyses using built in analytics. Use Pardot for targeted campaigns to SMB prospects and offer ROI calculators and industry use cases to win mid market deals.