Small Real Estate Target the company as a small-scale real estate and marina operator in Wisconsin with a modest employee base, indicating potential needs for scalable IT, security, and cloud services to support growth.

Strategic Tech Stack Leverage their current technology usage (AWS, WordPress, MySQL, Tealium, Apache) to propose integrated hosting, data analytics, content management, and marketing automation solutions that align with existing platforms.

Revenue Potential With reported revenue between 10M and 25M, there is room to expand services such as enterprise-grade CRM, ERP integration, and cybersecurity offerings to support scaling operations and sales channels.

Marina Market Position offerings around maritime retail and real estate management needs, including inventory systems, customer engagement platforms, and maintenance/seasonal staffing solutions relevant to a marina business.

Competitive Benchmarking Consider opportunities to differentiate with value-added services relative to larger players (West Marine, Bass Pro Shops, Cabela's) by emphasizing local Wisconsin market expertise, personalized service, and flexible, low-employee-fit technological deployments.