Insights

Growth Opportunity Route serves a large ecommerce ecosystem with 13,000 brands and 3+ million active app users and handles protection for nearly 150 million orders. This indicates a sizable addressable market for more insurance, risk protection, and post-purchase services, suggesting opportunities to upsell expanded coverage, enterprise-grade integrations, or localized insurance modules to larger brands.

Post-Purchase Focus A core offering around shipping insurance, issue resolution, tracking, returns, exchanges, and remarketing positions Route for partnerships with brands seeking end-to-end post-purchase experiences. Sales opportunities exist in embedding Route’s solutions into retailers' existing logistics stacks and marketplaces to improve customer satisfaction and reduce churn.

Platform Integrations Route already integrates with Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, WooCommerce, and provides custom APIs for enterprise merchants. This presents a cross-sell path to both platform ecosystems and large merchants seeking seamless insurance and post-purchase automation, as well as potential co-marketing with these platforms.

Tech & Scale With a technology stack including Kubernetes, PostgreSQL, SageMaker, TensorFlow, and Rails, Route demonstrates capabilities for scalable, data-driven risk assessment and automation. Sales conversations can emphasize advanced analytics, fraud prevention, personalized insurance pricing, and efficient dispute resolution for high-volume merchants.

Financial & Growth Signals Reported revenue range of 100M to 250M and rapid expansion since 2019 imply a healthy growth trajectory and willingness to invest in partnerships. Opportunities exist to propose bundled solutions, premium support, or expanded coverage areas (international shipping, multi-carrier scenarios) to drive additional ARR from existing and new customers.

Route Tech Stack

Route uses 8 technology products and services including Kubernetes, PostgreSQL, Amazon SageMaker, and more. Explore Route's tech stack below.

  • Kubernetes
    Containerization
  • PostgreSQL
    Database
  • Amazon SageMaker
    Development
  • Angular
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • TensorFlow
    Machine Learning
  • Android
    Programming Languages
  • Ruby on Rails
    Web Frameworks

Route's Email Address Formats

Route uses at least 1 format(s):
Route Email FormatsExamplePercentage
First.Last@route.comJohn.Doe@route.com
72%
First@route.comJohn@route.com
21%
Last@route.comDoe@route.com
5%
FirstL@route.comJohnD@route.com
2%

Frequently Asked Questions

Where is Route's headquarters located?

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Route's main headquarters is located at Lehi, Utah United States. The company has employees across 5 continents, including North AmericaAfricaAsia.

What is Route's stock symbol?

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Route is a publicly traded company; the company's stock symbol is ROUTEUSD.

What is Route's official website and social media links?

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Route's official website is route.com and has social profiles on LinkedInCrunchbase.

What is Route's NAICS code?

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Route's NAICS code is 5112 - Software Publishers.

How many employees does Route have currently?

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As of June 2026, Route has approximately 252 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Ceo: E. K.Chief Revenue Officer (cro): C. H.Chief Product Officer: A. S.. Explore Route's employee directory with LeadIQ.

What industry does Route belong to?

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Route operates in the Software Development industry.

What technology does Route use?

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Route's tech stack includes KubernetesPostgreSQLAmazon SageMakerAngularJSON-LDTensorFlowAndroidRuby on Rails.

What is Route's email format?

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Route's email format typically follows the pattern of First.Last@route.com. Find more Route email formats with LeadIQ.

When was Route founded?

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Route was founded in 2019.

Route

Software DevelopmentUtah, United States201-500 Employees

Route is a software development company based in Lehi, Utah, United States, with 201-500 employees. It provides post-purchase experience services for brands, including licensed shipping insurance, fast issue resolution, package tracking, returns and exchanges, and remarketing. Since its founding in 2019, Route has built an ecommerce network of about 13,000 brands and more than 3 million active app users, with customers protecting nearly 150 million orders. The company integrates with leading ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce, and offers custom API integrations for enterprise merchants. Route's technology stack includes Kubernetes, PostgreSQL, Amazon SageMaker, Angular, TensorFlow, JSON-LD, Android, and Ruby on Rails.

Section iconCompany Overview

Headquarters
Lehi, Utah United States
Website
route.com
Stock Symbol
ROUTEUSD
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Route's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Route's revenue is estimated to be in the range of $100M$250M

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