Insights

Loyalty Opportunity Route positions itself as a leader in post-purchase experiences with shipping insurance, issue resolution, tracking, returns, exchanges, and remarketing. This creates a strong cross-sell opportunity with brands seeking to boost loyalty and reduce post-purchase churn through a comprehensive protection and recovery stack.

Scale & Reach An ecommerce network of 13,000 brands and 3+ million active app users indicates vast potential for channel expansion and upsell to existing customers. Targeting mid to large ecommerce brands that want to standardize post-purchase experiences across platforms could yield high ARR growth.

Platform Integration Seamless integrations with Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce plus custom APIs suggests a low-friction path to adopt Route’s solutions for diverse tech stacks. Use this to propose quick onboarding and reduced integration risk for потенциаль customers.

Financial Health Revenue range of 100–250 million with substantial funding of 289 million signals financial stability and capacity to scale sales initiatives, support bigger enterprise deals, and invest in partnerships and co-marketing with ecommerce platforms.

Competitive Positioning As a post-purchase experience leader, Route competes with a wide range of shipping and returns players. Position opportunities around converting negative post-purchase events into loyalty drivers, emphasizing risk protection, fast resolution, and remarketing to win over brands seeking differentiated customer service.

Route Tech Stack

Route uses 8 technology products and services including cdnjs, MySQL, Google Docs, and more. Explore Route's tech stack below.

  • cdnjs
    Content Delivery Network
  • MySQL
    Database
  • Google Docs
    Documentation Tools
  • Svelte
    Javascript Frameworks
  • Mapbox.js
    Maps
  • iOS
    Programming Languages
  • YouTube
    Video Players
  • Gatsby
    Web Frameworks

Route's Email Address Formats

Route uses at least 1 format(s):
Route Email FormatsExamplePercentage
First.Last@route.comJohn.Doe@route.com
72%
First@route.comJohn@route.com
21%
Last@route.comDoe@route.com
5%
FirstL@route.comJohnD@route.com
2%

Frequently Asked Questions

What is Route's stock symbol?

Minus sign iconPlus sign icon
Route is a publicly traded company; the company's stock symbol is ROUTEUSD.

What is Route's official website and social media links?

Minus sign iconPlus sign icon
Route's official website is route.com and has social profiles on LinkedInCrunchbase.

How much revenue does Route generate?

Minus sign iconPlus sign icon
As of July 2026, Route's annual revenue is estimated to be $100M - $250M.

What is Route's NAICS code?

Minus sign iconPlus sign icon
Route's NAICS code is 5112 - Software Publishers.

How many employees does Route have currently?

Minus sign iconPlus sign icon
As of July 2026, Route has approximately 256 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Vp Of Revenue: I. H.Vp Enterprise Revenue: A. O.Head Of Returns: B. N.. Explore Route's employee directory with LeadIQ.

What industry does Route belong to?

Minus sign iconPlus sign icon
Route operates in the Software Development industry.

What technology does Route use?

Minus sign iconPlus sign icon
Route's tech stack includes cdnjsMySQLGoogle DocsSvelteMapbox.jsiOSYouTubeGatsby.

What is Route's email format?

Minus sign iconPlus sign icon
Route's email format typically follows the pattern of First.Last@route.com. Find more Route email formats with LeadIQ.

How much funding has Route raised to date?

Minus sign iconPlus sign icon
As of July 2026, Route has raised $289M in funding. The last funding round occurred on Jun 25, 2024 for $40M.

When was Route founded?

Minus sign iconPlus sign icon
Route was founded in 2019.
Route logo

Route

Software DevelopmentUtah, United States201-500 Employees

Route is a software development company based in Lehi, Utah, United States, with 201-500 employees. It provides post-purchase experience services for brands, including licensed shipping insurance, fast issue resolution, package tracking, returns and exchanges, and remarketing. Since its founding in 2019, Route has built an ecommerce network of about 13,000 brands and more than 3 million active app users, with customers protecting nearly 150 million orders. The company integrates with leading ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, BigCommerce, and WooCommerce, and offers custom API integrations for enterprise merchants. Route's technology stack includes Kubernetes, PostgreSQL, Amazon SageMaker, Angular, TensorFlow, JSON-LD, Android, and Ruby on Rails.

Section iconCompany Overview

Website
route.com
Stock Symbol
ROUTEUSD
NAICS Code
5112 - Software Publishers
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $289M

    Route has raised a total of $289M of funding over 6 rounds. Their latest funding round was raised on Jun 25, 2024 in the amount of $40Mas a series_c.

  • $100M - $250M

    Route's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $289M

    Route has raised a total of $289M of funding over 6 rounds. Their latest funding round was raised on Jun 25, 2024 in the amount of $40Mas a series_c.

  • $100M - $250M

    Route's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.