Strategic leadership Roxell recently appointed a new Managing Director, Steven Gunst, joining in September 2025, and positioned to drive strategic direction showcased at VIV Europe 2026. This signals a potential window for executive-level outreach, alignment on growth initiatives, and collaboration on large-scale installations or partnerships.

Expansion and events Active presence at key international trade shows such as VIV Europe 2026 and VIV Asia 2025 indicates ongoing market expansion and opportunities to engage with poultry and farming operations seeking automated feeding, drinking, nesting, heating, ventilation and control systems.

Product innovation Recent launches like iQon Multifast for smart mixing and precise feed delivery demonstrate Roxell’s focus on automation and precision feeding. There is potential to upsell to existing customers and target farms seeking cost-efficient, data-driven feeding solutions.

Service and capability Hiring a Service Engineer in 2024 and ongoing growth suggests Roxell is strengthening after-sales support. This provides an opportunity to position extended service contracts, remote monitoring, and maintenance bundles to customers with existing RoXell systems.

Regional growth pipeline A diverse customer base across poultry, farming, and related sectors with significant on-the-ground sales activity (e.g., a notable Asia trade show sale) indicates potential to expand in high-growth regions and cross-sell integrated housing and control systems to mid-sized operations in need of scalable automation.