Strategic leadership Roxell has appointed a new Managing Director, Steven Gunst, in September 2025 and publicly showcased strategic direction at VIV Europe 2026, signaling a potential shift in product focus and market approach that offers opportunities for targeted executive outreach and partnership discussions.

Product expansion The launch of iQon Multifast in July 2025 represents an advanced batch feeding system with smart mixing and precise feed delivery, indicating up-sell and cross-sell potential to existing poultry operations seeking automation efficiency and improved feed management.

Global footprint Active participation in international trade shows (VIV Asia and VIV Europe) and a diversified portfolio across automated feeding, drinking, nesting, heating, ventilation and control systems suggest opportunities to cross-border sales, regional distributors, and adoption by farms expanding beyond core markets.

Tech-enabled services Roxell’s tech stack includes CAD/CAE tools and data/information systems (AutoCAD, SOLIDWORKS, Drupal, SQL Server, Informatica) plus security training (KnowBe4) which can be leveraged to propose integrated digital farm optimization, remote monitoring, and data-driven maintenance services.

Growth signals Moderate revenue range ($25M-$50M) with a mid-size employee base, recent hires in engineering and MarCom, and a milestone deal at VIV Asia point to readiness for scalable partnerships, channel partnerships, and pilot deployments with larger poultry operations seeking scalable automation upgrades.