Innovative Product Launches Roxell has recently introduced advanced solutions like the iQon Multifast smart mixing system and the Fortena chain feeding system, demonstrating a focus on enhancing automation and productivity in livestock management. These product innovations present opportunities to upsell integrated systems or provide complementary automation solutions to existing clients.

Expanding Market Presence Participation and successful sales at prominent industry events such as VIV Asia indicate active efforts to grow market reach in Asian markets. Targeted outreach can leverage this momentum to convert new leads and expand distribution channels in emerging regions.

Growing Customer Base Recent key customer acquisitions, including a notable on-the-boot sale in Thailand, highlight Roxell’s ability to attract large commercial farms. Focused sales pitches on scalable, durable feeding and housing systems can help quickly expand their customer base in high-value agricultural operations.

Focus on Product Ecosystem The launch of multiple advanced and diverse solutions such as nesting, heating, ventilation, and control systems indicates a comprehensive product ecosystem aimed at integrated farm management. There is potential to cross-sell complementary products and services for farms seeking complete automation solutions.

Product and Service Enhancement Recent hires in service and marketing roles suggest Roxell’s commitment to improving customer engagement and after-sales support. Building strong service partnerships and offering tailored maintenance or training packages could enhance client loyalty and generate additional revenue streams in the agricultural machinery sector.