Expansion Opportunities Royal Mail recently acquired Plannthat, showcasing a strategic move to expand its services. Leveraging this acquisition, sales teams can target Plannthat's existing customer base with Royal Mail's delivery solutions, offering a seamless transition and potentially increasing revenue streams.
Technology Integration With a tech stack including Profitwell, Google Tag Manager, and Ruby on Rails, Royal Mail demonstrates a commitment to innovation. Sales reps can highlight these advanced technologies to potential clients, emphasizing superior tracking, customer analytics, and system efficiency to attract tech-savvy businesses looking for cutting-edge logistics solutions.
Market Penetration Linktree, a part of Royal Mail, launched a social commerce program with major partners like Sephora and Urban Outfitters. Sales development teams can leverage this market presence to pitch collaborative programs to similar brands seeking to enhance their e-commerce capabilities through Linktree's platform, tapping into a broader client base and driving revenue growth.
Industry Disruption Royal Mail introduced the Store link system, innovating how social media users manage and monetize products. With this disruptive technology, sales professionals can target businesses struggling with online product promotion and management, offering them an efficient solution with clear benefits in simplifying their sales process and enhancing customer engagement.
Strategic Key Hires Key personnel additions like JZ as SVP of Product and Jiaona Zhang as Chief Product Officer signify Royal Mail's focus on leadership talent. Sales executives can leverage the credibility of these hires to build relationships with potential clients, demonstrating a strong leadership team behind Royal Mail's services and fostering trust for long-term partnerships.