Market Expansion PotentialWith RSC Equipment Rental now being part of United Rentals, Inc., there is a significant opportunity for sales teams to tap into United Rentals' expanded equipment fleet and customer base, offering a broader range of construction and industrial equipment rental options for potential clients.

Competitive Positioning AdvantageAs a subsidiary of United Rentals, RSC Equipment Rental can leverage the reputation and resources of a leader in the industry to strengthen its competitive positioning, providing sales professionals with a compelling advantage when approaching new clients and markets.

Cross-Selling OpportunitiesSales development representatives can explore cross-selling opportunities by bundling RSC Equipment Rental's wide variety of equipment categories with contractor supplies, safety equipment, tools, and ancillary products, creating value-added packages for customers looking for comprehensive solutions.

Tech Integration for Enhanced Customer ExperienceBy utilizing technology tools like Google Analytics, Magento, and social media platforms, RSC Equipment Rental can enhance its customer experience through personalized interactions, targeted marketing campaigns, and efficient online transactions, enabling sales teams to leverage these digital capabilities for increased client engagement and sales growth.

Strategic Pricing and PromotionsWith access to a diverse range of rental locations and a vast equipment inventory, sales teams can strategize competitive pricing models and promotional offers tailored to specific regions or industries, attracting new clients and fostering repeat business through cost-effective rental solutions.