Market leadership Following the acquisition by United Rentals, target as a cross-sell opportunity to the expanded customer base and fleet, focusing on complementary equipment and services to broaden their rental portfolio.

Expanded fleet access RSC’s large and varied inventory across industrial and construction segments creates upsell potential for bundled equipment packages, long-term rental discounts, and maintenance plans to streamline procurement for enterprise clients.

Digital engagement Leverage RSC’s tech stack (Looker, Pardot, ArcGIS, Boomi) to pitch data-driven sourcing, location-based fleet optimization, and automated procurement workflows to customers seeking efficiency and transparency.

Funding signals Revenue scale (over a billion) and a broad footprint suggest opportunities with mid-market and large contractors seeking reliable, nationwide rental partners for peak demand, project rollouts, and disaster recovery equipment pools.

Diversified offerings Sell additional value through contractor supplies and safety products, as well as used equipment sales and exchange programs, addressing clients’ total-cost-of-ownership considerations and equipment lifecycle needs.