Acquisition momentum RSC Equipment Rental was acquired by United Rentals in August 2023, indicating potential cross-sell opportunities to a larger customer base and integrated fleet services with a broader rental ecosystem.

Large fleet access As a major equipment renter with a diverse catalog spanning heavy machinery to small tools, RSC's customers may require scalable rental and maintenance solutions, suggesting opportunities to upsell higher-value equipment, extended rental terms, and bundled services.

North America footprint Operations across 11 regions in the U.S. and Canadian provinces create regional sales potential for localized product offerings, service add-ons, and region-specific maintenance plans to improve uptime and utilization.

Industrial safety tie-ins RSC sells safety gear and consumables; there is a cross-sell path to integrated safety training, compliance programs, and bundled PPE with rental orders to increase basket size and repeat purchases.

Tech-enabled selling Utilizing platforms like Looker, Zilliant, and other tech tools signals readiness for data-driven pricing, targeted promotions, and account-based selling to optimize utilization and win higher-margin contracts.