Market Leadership Following its acquisition by United Rentals, RSC Equipment Rental now benefits from increased market presence and customer base, presenting opportunities to cross-sell and expand service offerings to a broader industrial and construction clientele.

Diverse Equipment Portfolio With a vast inventory of approximately 1,000 equipment categories, there is potential to tailor rental packages to specific industry segments, emphasizing flexible and comprehensive solutions that meet diverse construction and industrial needs.

Regional Expansion Operating through 464 locations across numerous U.S. states and Canadian provinces, the company offers a strong foothold for targeted regional marketing campaigns aimed at local construction firms and industrial clients seeking reliable equipment rental services.

Technological Integration Utilization of advanced web technologies and analytics tools indicates an emphasis on digital engagement and data-driven sales strategies, enabling personalized outreach and improved customer experience for potential clients.

Financial Stability With revenue estimated between one and ten billion dollars, RSC presents a financially robust platform from which to develop value-added services, loyalty programs, and strategic partnerships that appeal to high-value industrial and construction organizations.