Channel Expansion Leverage RTC's extensive retail footprint of over 4500 shops across more than 1300 cities as a prime channel for cross-sell of mobile devices, plans, and accessories, targeting high footfall locations and carrier-branded in-store experiences.

Tech-Driven Upsell Target RTC with AI-enabled customer engagement solutions and analytics to optimize in-store recommendations, inventory visibility, and personalized offers, aligning with their tech stack and potential need to modernize shopper journeys.

Brand Synergy Position as a monobrand extension or exclusive partnership with MTS RTC stores to amplify flagship device launches, limited editions, or bundled services, leveraging their status as Russia's leading mobile operator retail channel.

Operational Efficiency Offer solutions that reduce store churn and cost-to-serve, such as agent-assisted operations, workforce optimization, and CRM integrations that fit RTC’s scale and tech affinity, supported by references to AI-native platforms.

Regional Growth Explore opportunities to accelerate presence in underpenetrated regional markets where RTC operates, accompanied by tailored regional promotions, logistics, and localized service offerings to boost market share and revenue growth.