Expanding Product Portfolio Rubies continues to diversify its offerings with new costume collections such as Care Bears, Transformers, Monster High, and The Traitors, indicating strong growth opportunities in licensed and popular character-based apparel for various age groups.

Strategic Licensing Collaborations The company's recent partnerships with major brands like Hasbro, Mattel, and media companies demonstrate a focus on licensing deals that can boost licensing revenue and open doors for exclusive retail placements and themed product launches.

Global Market Presence With operations in 14 countries and recent launches targeting regions like EMEA, Rubies shows potential for international expansion and distribution, presenting opportunities to tap into emerging markets for seasonal and costume products.

Technology Utilization Leveraging a robust tech stack including WooCommerce and other digital tools, Rubies is positioned to enhance its e-commerce capabilities, which can be exploited to increase direct sales, personalization options, and digital marketing outreach.

Strong Financial Foundation With an estimated revenue between one and ten billion dollars and a sizeable workforce, Rubies has the resources to invest in new product development, marketing campaigns, and strategic acquisitions to further expand its market share and sales channels.