Global Reach The 2026 Rugby League World Cup spans three countries and 14 nations with 53 matches over five weeks, creating broad sponsorship, media rights, and hospitality opportunities across multiple markets.

Fan Insights With awards for data-driven ticketing and a tech stack including Google Analytics and GTM, there is strong footing to offer CRM, audience segmentation, attribution, and sponsor measurement services to drive higher sponsorship ROI.

Partner Expansion An active ecosystem of international and grassroots partners shows appetite for new collaborations; target global brands and stadium operators with leveraged activations, regional campaigns, and community programs.

Ad Tech Existing digital marketing tools enable sponsor-branded campaigns and cross-platform measurement; position as a managed programmatic advertising and analytics partner to maximize sponsor exposure and fan engagement.

Inclusive Growth The inclusion of Men's, Women's, and Wheelchair rugby signals diverse fan bases and potential for inclusive sponsorships, expanding opportunities in travel, hospitality, healthcare, and accessibility-focused brands across regions.