Growing Global Audience The Rugby League World Cup 2026 is experiencing increased international viewership and participation, creating opportunities to offer broadcast rights, digital engagement tools, and fan interaction platforms to capitalize on the expanding global sports audience.

Strategic Partnership Opportunities Recent collaborations with prominent sports and event promoters like Cube International and local venues such as Coventry Building Society Arena highlight potential for sponsorship, co-marketing, and experiential activation partnerships that enhance brand visibility.

Technological Engagement The tournament's active use of digital platforms like NFT marketplaces and social media integrations presents avenues to introduce innovative event technology solutions, fan engagement apps, and data analytics services to deepen fan interaction and monetization.

Community & Youth Focus Partnership initiatives with organizations like StreetGames UK demonstrate a commitment to community engagement and youth outreach, opening opportunities for companies offering youth-oriented programs, grassroots marketing campaigns, and social impact initiatives.

Event Expansion & Revenue With a diverse roster of men's, women's, and wheelchair teams, along with an expected increase in ticket sales and digital engagement, there are prospects for ticketing solutions, merchandise sales, and digital content licensing to boost revenue streams ahead of the event.