Insights

Premium Market Focus Rugs Direct operates within the mid to high-end segment of the home decor market, providing opportunities to target affluent consumers and professional interior designers seeking quality and unique rugs, positioning the company for those willing to invest in premium products.

Strong Brand Partnerships Partnering with premium manufacturers like Chilewich, Jaipur Living, and Safavieh enables Rugs Direct to offer a curated selection of high-quality, brand-recognized products, appealing to customers who prioritize brand reputation and craftsmanship.

Acquisition and Growth The recent acquisition of Lightopia and previous private equity backing indicate an expansion strategy that can be leveraged to introduce cross-selling opportunities across home decor categories and enhance market reach.

Technology-Driven Engagement Utilizing advanced digital tools such as interactive room visualization, quizzes, and review platforms suggests a strong understanding of customer preferences, providing avenues to upsell premium options and personalized services.

Potential for Commercial Market With a customer base that includes professional designers and commercial clients, there are opportunities to develop wholesale or B2B sales channels to grow revenue from trade professionals and business clients seeking high-end decor solutions.

Rugs Direct Tech Stack

Rugs Direct uses 8 technology products and services including TikTok Pixel, Cloudflare Web Optimizations, Babel, and more. Explore Rugs Direct's tech stack below.

  • TikTok Pixel
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • Babel
    Development
  • Zendesk
    Documentation Tools
  • Element UI
    Javascript Frameworks
  • Yotpo Reviews
    Online Review Management
  • Attentive
    Personalization
  • Yoast SEO
    Search Engines

Rugs Direct's Email Address Formats

Rugs Direct uses at least 2 format(s):
Rugs Direct Email FormatsExamplePercentage
FLast@rugsdirect.comJDoe@rugsdirect.com
86%
Last@rugsdirect.comDoe@rugsdirect.com
9%
LFirst@rugsdirect.comDJohn@rugsdirect.com
5%
FLast@rugs-direct.comJDoe@rugs-direct.com
85%
LFirst@rugs-direct.comDJohn@rugs-direct.com
12%
First.Last@rugs-direct.comJohn.Doe@rugs-direct.com
2%
Last@rugs-direct.comDoe@rugs-direct.com
1%

Frequently Asked Questions

Where is Rugs Direct's headquarters located?

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Rugs Direct's main headquarters is located at 9 N Loudoun St, Winchester, Virginia 22601, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Rugs Direct's phone number?

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You can contact Rugs Direct's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rugs Direct's official website and social media links?

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Rugs Direct's official website is rugs-direct.com and has social profiles on LinkedIn.

How much revenue does Rugs Direct generate?

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As of February 2026, Rugs Direct's annual revenue is estimated to be $8.7M.

What is Rugs Direct's NAICS code?

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Rugs Direct's NAICS code is 44-45 - Retail Trade.

How many employees does Rugs Direct have currently?

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As of February 2026, Rugs Direct has approximately 53 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Ceo: M. F.Chief Executive Officer: D. C.Cfo/Coo: A. A.. Explore Rugs Direct's employee directory with LeadIQ.

What industry does Rugs Direct belong to?

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Rugs Direct operates in the Retail industry.

What technology does Rugs Direct use?

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Rugs Direct's tech stack includes TikTok PixelCloudflare Web OptimizationsBabelZendeskElement UIYotpo ReviewsAttentiveYoast SEO.

What is Rugs Direct's email format?

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Rugs Direct's email format typically follows the pattern of FLast@rugsdirect.com. Find more Rugs Direct email formats with LeadIQ.

When was Rugs Direct founded?

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Rugs Direct was founded in 1998.

Rugs Direct

RetailUnited States51-200 Employees

Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

Section iconCompany Overview

Headquarters
9 N Loudoun St, Winchester, Virginia 22601, US
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1998
Employees
51-200

Section iconFunding & Financials

Section iconFunding & Financials

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