Acquisition spark Ruhl Insurance recently became part of the Horst Group through an acquisition, signaling potential cross-sell opportunities across Horst’s portfolio and expanded access to additional markets, products, and client segments.

Independent access As a Trusted Choice independent agency with access to dozens of carriers, there is a strong opportunity to pitch cross-market insurance solutions, competitive pricing, and customized coverage for Farm & Agribusiness, Commercial, Personal, and Life lines.

Tech-enabled Existing tech stack including Shopify, PHP, Gravity Forms, and analytics indicates readiness for digital policy sales, enhanced customer onboarding, and improved digital marketing to attract and convert new SME and farm/agribusiness clients.

Revenue scale With estimated revenue in the mid to high eight figures, there is potential to target mid-market and high-value personal and commercial policies, offering higher-premium coverage and bundled solutions to drive higher lifetime value.

Growth momentum Recent news of Horst Group acquisition of Ruhl Insurance suggests continued growth and integration opportunities, making it a favorable time to introduce data-driven campaigns, partner programs, and strategic upsell initiatives with existing Horst ecosystem clients.