Strategic Partnership Leverage Runtech's recent collaborations and service agreements, such as the 5-year RunCare contract with Sun-Ka and Runtech’s new client Alkim Kağıt, to position upsell opportunities for extended maintenance, retrofits, and preventive services across similar mid-sized paper producers seeking reliability and cost control.

Turbo Blower Expansion Capitalize on the launch of the EP650 AMB turbo blower and related vacuum system enhancements to target mills facing efficiency and energy-use challenges, offering upgrades, integration support, and operator training to maximize vacuum performance and reduce energy consumption.

Runnability and Dewatering Highlight Runtech’s patented runnability optimization, dewatering, and doctoring solutions as value drivers for mills aiming to improve web stability and forming/dryer cleanliness, presenting ROI scenarios and pilot projects to convert interest into signed engagements.

Global Reach, Mid-Mized Focus Position Runtech as a nimble, globally capable provider with a proven track record in the pulp and paper sector, appealing to mid-market mills seeking tailored efficiency improvements, lifecycle services, and local support without relying on very large vendor ecosystems.

RunCare and Service Upsell Use the RunCare service model as a template to sell ongoing monitoring, performance optimization, and preventive maintenance contracts, emphasizing predictable costs, system availability, and extended equipment life to drive recurring revenue.