Rupeek

Financial ServicesKarnataka, India1001-5000 Employees

Rupeek operates as an asset-backed digital lending platform in the financial services space, specializing in gold loans across India. By securing loans with borrowers' gold and using an automated, asset-light approach, it aims to deliver credit in a low-touch, friction-free manner. The company partners with banks and other financial institutions to create gold-backed assets that broaden access to credit in a fair and convenient way.

Founded in 2015 by Sumit Maniyar, Rupeek is based in Tavarekere, Karnataka, and serves customers across more than 60 cities in India, with more than half a million clients to date. In 2022, the company partnered with Reverie to develop multilingual online gold loan disbursement solutions, reflecting its efforts to expand access and improve the user experience.

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