Market Leader in UPI Transactions BharatPe is a frontrunner in UPI offline transactions, processing an annualized Transaction Processed Value of US$26 billion. Leveraging this established position, there are ample opportunities to target merchants seeking reliable payment solutions.

Diversified Product Portfolio With offerings like zero MDR payment acceptance services and UPI third-party applications, BharatPe has diversified its product portfolio. This diversification opens doors for cross-selling opportunities to cater to the varying needs of different merchant segments.

Tech-Enabled Fraud Protection The launch of 'Shield' to combat UPI fraud showcases BharatPe's commitment to user security. This tech-enabled fraud protection solution can be a compelling selling point when engaging with security-conscious merchants looking for secure payment platforms.

Competing Against Industry Giants Being in the league of competitors like Paytm and PhonePe, BharatPe stands as a noteworthy player in the fintech industry. Highlighting BharatPe's unique value propositions when compared to these industry giants can sway merchants seeking alternatives.

Strong Investor Backing With investments totaling over US$583 million from prominent firms, including Tiger Global and Sequoia Capital, BharatPe has a strong financial backing. This financial stability can instill confidence in potential customers looking for a reliable long-term partner.