Insights

Expanding Market Presence Rural King operates 134 stores across 13 states, providing a substantial regional presence in rural and suburban markets. This widespread footprint presents opportunities to introduce new product lines tailored to local community needs and to develop regional promotions that resonate with diverse customer bases.

Diverse Product Portfolio As a retailer supporting rural lifestyles, Rural King offers a broad range of products from agriculture supplies to home improvement, creating cross-selling potential. Identifying high-demand categories within their inventory could help propose complementary products or services aimed at increasing basket size and customer loyalty.

Tech Stack Opportunities Utilizing cPanel suggests opportunities to enhance their online and logistical systems. Introducing tailored digital solutions such as inventory management or customer engagement platforms could streamline operations and improve customer experience, fostering increased online sales and loyalty programs.

Strong Community Engagement Rural King’s commitment to supporting local events and groups indicates a strategic position to leverage community-focused marketing campaigns. Collaborations or sponsorships that align with their values could boost brand visibility and attract loyal local shoppers, especially in rural areas.

Growth and Revenue Potential With revenues estimated between one and ten billion dollars and a workforce exceeding 9,000 associates, Rural King demonstrates robust growth capacity. Offering scalable solutions in areas such as supply chain enhancements, employee training, or digital marketing could support their continued expansion and efficiency improvements.

Rural King Farm & Home Store Tech Stack

Rural King Farm & Home Store uses 1 technology products and services including cPanel, and more. Explore Rural King Farm & Home Store's tech stack below.

  • cPanel
    Hosting Panels

Media & News

Rural King Farm & Home Store's Email Address Formats

Rural King Farm & Home Store uses at least 2 format(s):
Rural King Farm & Home Store Email FormatsExamplePercentage
FLast@ruralking.comJDoe@ruralking.com
93%
FirstLast@ruralking.comJohnDoe@ruralking.com
4%
First.Last@ruralking.comJohn.Doe@ruralking.com
1%
Last@ruralking.comDoe@ruralking.com
1%
F.Last@ruralking.comJ.Doe@ruralking.com
1%
First.Last@rktalent.comJohn.Doe@rktalent.com
94%
First@rktalent.comJohn@rktalent.com
6%

Frequently Asked Questions

Where is Rural King Farm & Home Store's headquarters located?

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Rural King Farm & Home Store's main headquarters is located at 700 Broadway Ave E, Mattoon, Illinois 61938, US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Rural King Farm & Home Store's official website and social media links?

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Rural King Farm & Home Store's official website is rktalent.com and has social profiles on LinkedIn.

What is Rural King Farm & Home Store's NAICS code?

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Rural King Farm & Home Store's NAICS code is 44-45 - Retail Trade.

How many employees does Rural King Farm & Home Store have currently?

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As of October 2025, Rural King Farm & Home Store has approximately 10K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer: B. C.Vice President Marketing & Ecommerce: P. R.Head Cashier: C. D.. Explore Rural King Farm & Home Store's employee directory with LeadIQ.

What industry does Rural King Farm & Home Store belong to?

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Rural King Farm & Home Store operates in the Retail industry.

What technology does Rural King Farm & Home Store use?

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Rural King Farm & Home Store's tech stack includes cPanel.

What is Rural King Farm & Home Store's email format?

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Rural King Farm & Home Store's email format typically follows the pattern of FLast@ruralking.com. Find more Rural King Farm & Home Store email formats with LeadIQ.

When was Rural King Farm & Home Store founded?

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Rural King Farm & Home Store was founded in 1960.
Rural King Farm & Home Store

Rural King Farm & Home Store

RetailUnited States10001+ Employees

Founded in 1960, Rural King is a family-owned retailer offering a diverse range of products to support those living the rural lifestyle. As of 2023, we operate 134 stores across 13 states in addition to two primary distribution centers. We welcome everyone with a friendly smile and a free bag of popcorn! While our business continues to grow, we are committed to supporting each community we serve as a dependable pillar that goes beyond just our storefronts by supporting local events and groups that align with our values. 

Our team is comprised of over 9,000 associates that are dedicated to providing quality products at great prices with an extraordinary customer experience no matter how customers interact with the brand. Our associates are our greatest asset and are empowered to take care of their business and their customer. 

At Rural King, we value teamwork, integrity and continuous improvement.  Anyone with the right attitude and initiative has the opportunity for success and advancement. Our people make the difference!

Section iconCompany Overview

Headquarters
700 Broadway Ave E, Mattoon, Illinois 61938, US
NAICS Code
44-45 - Retail Trade
Founded
1960
Employees
10001+

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    Rural King Farm & Home Store's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Rural King Farm & Home Store's revenue is estimated to be in the range of $1B$10B

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