Insights

Market Expansion Opportunities Fleet Farm’s continued growth and recent investments in large-scale stores and new locations provide significant sales opportunities for suppliers and service providers in retail, construction, and outdoor merchandise sectors. Partnering with Fleet Farm during their expansion phase can facilitate new revenue streams and brand visibility.

Customer Engagement Potential Fleet Farm’s active community involvement, such as hosting events and partnering on initiatives like Salute to Service, indicates a strong community focus. There is potential to offer targeted promotional campaigns, loyalty programs, and event sponsorships to enhance customer engagement and increase sales.

Technological Collaboration With a modern tech stack including Google Analytics, cloud services, and customer data platforms, Fleet Farm is positioned for data-driven marketing. Technology providers can offer advanced analytics, digital marketing solutions, or loyalty technology to optimize customer insights and improve sales conversions.

Product and Service Upselling Fleet Farm’s diverse product categories, including auto parts, home improvement, outdoor gear, and pet supplies, open avenues for cross-selling and upselling opportunities. Introducing complementary product bundles and specialized services can significantly increase average transaction sizes.

B2B Partnership Development Fleet Farm’s collaborations with vendors like Amperity and Fraser Ltd. highlight openness to strategic partnerships. Suppliers and service providers that align with their focus on outdoor lifestyle, retail innovation, and community initiatives can benefit from establishing B2B relationships to contribute to and capitalize on growth initiatives.

Fleet Farm Tech Stack

Fleet Farm uses 8 technology products and services including Google Analytics Enhanced eCommerce, RSS, Zendesk, and more. Explore Fleet Farm's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • RSS
    Content Management System
  • Zendesk
    Documentation Tools
  • Google Cloud
    Infrastructure As A Service
  • UPS
    Logistics
  • Listrak
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • prettyPhoto
    Web Tools And Plugins

Media & News

Fleet Farm's Email Address Formats

Fleet Farm uses at least 1 format(s):
Fleet Farm Email FormatsExamplePercentage
First.Last@fleetfarm.comJohn.Doe@fleetfarm.com
65%
First@fleetfarm.comJohn@fleetfarm.com
29%
FLast@fleetfarm.comJDoe@fleetfarm.com
5%
Last@fleetfarm.comDoe@fleetfarm.com
1%

Frequently Asked Questions

Where is Fleet Farm's headquarters located?

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Fleet Farm's main headquarters is located at 2401 South Memorial Drive Appleton, Wisconsin 54914 United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Fleet Farm's phone number?

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You can contact Fleet Farm's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fleet Farm's official website and social media links?

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Fleet Farm's official website is fleetfarm.com and has social profiles on LinkedIn.

What is Fleet Farm's NAICS code?

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Fleet Farm's NAICS code is 44-45 - Retail Trade.

How many employees does Fleet Farm have currently?

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As of April 2026, Fleet Farm has approximately 2.7K employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Executive Officer: S. M.Chief Merchandising Officer: B. W.Chief Financial Officer: R. L.. Explore Fleet Farm's employee directory with LeadIQ.

What industry does Fleet Farm belong to?

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Fleet Farm operates in the Retail industry.

What technology does Fleet Farm use?

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Fleet Farm's tech stack includes Google Analytics Enhanced eCommerceRSSZendeskGoogle CloudUPSListrakCloudflare Bot ManagementprettyPhoto.

What is Fleet Farm's email format?

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Fleet Farm's email format typically follows the pattern of First.Last@fleetfarm.com. Find more Fleet Farm email formats with LeadIQ.

When was Fleet Farm founded?

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Fleet Farm was founded in 1955.

Fleet Farm

RetailWisconsin, United States1001-5000 Employees

Fleet Farm is a growing company and we are always on the lookout for talented Team Members.

Fleet Farm is a value-based retailer of lifestyle merchandise that has been proudly serving farm, ranch and suburban customers in the Upper Midwest since 1955. Our stores offer a wide assortment of goods anchored by five key categories: farm/pet supplies, hunting/fishing products, auto parts, home improvement/home living goods and outdoor/work apparel. Our average store size is approximately 200,000 total square feet. Most locations include automotive service, a convenience store or gas station and a car wash.  It’s safe to say, we’ve got something for everyone.

After 70 years in business, Fleet Farm continues to grow, while offering the kind of friendly knowledgeable customer service you won’t find anywhere else. We remain committed to our founding values of honesty, integrity, hard work, service and loyalty. 


Visit jobs.fleetfarm.com to learn more about our exciting career opportunities.

Section iconCompany Overview

Headquarters
2401 South Memorial Drive Appleton, Wisconsin 54914 United States
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1955
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Fleet Farm's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Fleet Farm's revenue is estimated to be in the range of $1B$10B

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