Family Focus The 96-room expansion with a pool and waterslide positions the property to target family travelers with seasonal packages and kid-friendly promotions, driving weekend and school break occupancy.

Ski Partnerships Strategic proximity to Asessippi Ski Area enables bundled stay and ski offerings, shuttle or equipment rental partnerships, and cross border promotions with local attractions to attract both regional and cross border visitors.

Group and Events With 96 rooms, the property is well suited for group bookings, corporate retreats, sports teams, and event planners. Consider offering group rates, flexible catering, and possible meeting or event spaces to monetize non-room revenue.

Digital Growth Current tech usage is basic. There is an opportunity to accelerate digital marketing and direct bookings through enhanced website, booking engine integration, CRM, and targeted social media campaigns to reduce OTA dependence.

Growth Opportunities Revenue range indicates a mid-market operator with growth potential. Sales can focus on revenue management, rate optimization, ancillaries, and cross border marketing to attract both Canadian and U.S. travelers, plus partnerships with regional tourism networks to expand exposure.