SMB Procurement Potential A small, longstanding hardware and office supplies provider. There is clear potential for a formal SMB procurement program that speeds quotes, offers recurring hardware and service contracts, and provides favorable terms for repeat purchases.

Data Center Upsell Their catalog includes data tape and data center equipment, signaling ongoing storage and backup needs. Position them as a one stop source for storage expansion, backup solutions, and lifecycle services with bundled maintenance.

Cloud and Security They currently use Google Cloud and Cloudflare, which opens doors for managed cloud hosting, security hardening, CDN optimization, and disaster recovery planning aligned with their existing tech stack.

Analytics Opportunity The use of analytics tooling suggests openness to data driven marketing; propose services to integrate data across systems, enhance CRM readiness, and deliver attribution dashboards to increase lead quality and cross selling.

Partnership Channel With a lean team and broad catalog, they can benefit from channel partnerships and reseller or MSP programs to broaden offerings without expanding headcount; propose a structured onboarding plan and joint go to market.