Strategic leadership Promote and leverage the recent appointment of Robert Kaiser as Senior Vice President of Strategic Marketing to open conversations about strategic partnerships, co-development of specialty chemicals, and expanded market reach in performance additives.

Global expansion Recent joint venture with Shengxiao Group to expand Biphenol capacity in China suggests appetite for international collaboration; target chemical distributors and manufacturers seeking expanded supply certainty and local sourcing in Asia.

Distribution expansion Active distribution partnerships with Univar Solutions to distribute performance additives across EMEA indicate a channel-friendly model; explore additional distributors, exclusive SKUs, and value-added logistics to accelerate market penetration.

Sustainability focus Investments in safe, reliable, and more sustainable operations at European plants since 1994 point to a sustainability-oriented product portfolio; position offerings to customers with green certifications, compliance benefits, and lifecycle advantages.

Tech-enabled selling Usage of SAP ERP, ECC, OSIsoft PI, Kronos and Oracle HCM Cloud implies data-driven operations; propose targeted CRM and analytics-led outreach to identify high-potential buyers and optimize pricing, inventory, and lead times for specialty chemicals.