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Insights

Celebrity Endorsements Safiyaa's apparel has been worn by influential figures like Michelle Obama and Meghan Markle, providing a strong opportunity for leveraging celebrity endorsements to attract customers seeking fashion choices endorsed by iconic personalities.

Customized Technology Safiyaa's utilization of customized technology to avoid overproduction and offer bespoke made-to-measure services presents a unique selling point that can appeal to environmentally conscious customers looking for personalized, sustainable fashion options.

Global Expansion As Safiyaa moves into its second decade with solid growth and global expansion initiatives, there is potential for sales representatives to explore new markets and engage with international clientele seeking high-end, London-made fashion pieces.

Exclusive Tailoring With a reputation for sharp tailoring and form-fitting silhouettes, Safiyaa's focus on crafting exclusive, luxurious pieces by dedicated artisans creates an opportunity to target customers looking for premium, high-quality attire designed for sophisticated elegance.

Women Empowerment Safiyaa's commitment to making women feel strong, confident, and desirable through its designs offers a sales angle to tap into customers seeking empowerment through fashion, positioning the brand as a choice for those embracing their femininity with style.

Safiyaa Tech Stack

Safiyaa uses 8 technology products and services including Prebid, BugSnag, Unpkg, and more. Explore Safiyaa's tech stack below.

  • Prebid
    Advertising
  • BugSnag
    Analytics
  • Unpkg
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Mailchimp
    Email
  • Backbone.js
    Javascript Frameworks
  • Underscore.js
    Javascript Libraries
  • Facebook
    Widgets

Media & News

Safiyaa's Email Address Formats

Safiyaa uses at least 1 format(s):
Safiyaa Email FormatsExamplePercentage
First@safiyaa.comJohn@safiyaa.com
50%
First@safiyaa.comJohn@safiyaa.com
50%

Frequently Asked Questions

Where is Safiyaa's headquarters located?

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Safiyaa's main headquarters is located at 52 Berkeley Square London, England W1J 5BT GB. The company has employees across 5 continents, including EuropeAsiaNorth America.

What is Safiyaa's official website and social media links?

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Safiyaa's official website is safiyaa.com and has social profiles on LinkedIn.

How much revenue does Safiyaa generate?

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As of September 2024, Safiyaa's annual revenue reached $3.8M.

What is Safiyaa's NAICS code?

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Safiyaa's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Safiyaa have currently?

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As of September 2024, Safiyaa has approximately 95 employees across 5 continents, including EuropeAsiaNorth America. Key team members include Head Of Innovations: G. D.Head Of 2d Digital Department, 2d And 3d Integration Manager: A. M.Head Of Design: A. S.. Explore Safiyaa's employee directory with LeadIQ.

What industry does Safiyaa belong to?

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Safiyaa operates in the Retail Apparel and Fashion industry.

What technology does Safiyaa use?

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Safiyaa's tech stack includes PrebidBugSnagUnpkgCloudflareMailchimpBackbone.jsUnderscore.jsFacebook.

What is Safiyaa's email format?

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Safiyaa's email format typically follows the pattern of . Find more Safiyaa email formats with LeadIQ.

When was Safiyaa founded?

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Safiyaa was founded in 2011.
Safiyaa

Safiyaa

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Founded in 2011 by Daniela Karnuts, Safiyaa is a demi-couture brand that celebrates natural confidence and unwavering femininity with client focused technology innovation at its forefront. 
With a demanding career in media, Karnuts needed a wardrobe that was sophisticated, polished and flattering. Searching for pieces that were easy to combine and travelled well, led her to challenge a gap in the market. It was thus that Safiyaa, named after her daughter and meaning purity, was formed. 
Every Safiyaa item is developed and made to order at the brand’s London, New York and Istanbul ateliers. Known for sharp tailoring and form fitting silhouettes, rich colours and luxurious fabrics, each piece is made by a team of dedicated artisans to create elevated, versatile collections made for women by women. 
Worn by inspirational figures including Michelle Obama, Meghan Markle, Priyanka Chopra, Natasha Rothwell, Regina King and Yao Chen; Safiyaa offers a bespoke take on modern elegance led by a design philosophy juxtaposing striking and minimal. 
With the goal of making women feel strong, confident and desirable, Safiyaa is committed to complimenting a woman’s form and designed to adapt to the ever- changing demands in her daily life. 
Moving into its second decade of solid growth and global expansion, Safiyaa remains an independent vertically integrated family-owned company, dedicated to bridging the gap between a bespoke made to measure service and customized technology designed to avoid over production. Safiyaa delivers power of choice and connects the craftsmanship to the client. 
Imbuing traditional artisanal principles with pioneering technology are just part of Safiyaa’s commitment to leading a responsible, transparent and forward-thinking company with integrity and innovation at its core.

Section iconCompany Overview

Headquarters
52 Berkeley Square London, England W1J 5BT GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Safiyaa's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Safiyaa's revenue is in the range of $10M

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