Safiyaa Employee Directory

Retail Apparel and FashionEngland, United Kingdom51-200 Employees

Safiyaa is a London, England-based fashion label founded in 2011 by Daniela Karnuts. It operates as an independent, vertically integrated demi-couture house that emphasizes tailored silhouettes and luxurious materials, producing elevated, versatile pieces for women. All items are developed and made to order at its ateliers in London, New York, and Istanbul, reflecting a bespoke approach within a global production network. The brand seeks to bridge bespoke made-to-measure service with innovative technology aimed at reducing overproduction, while maintaining artisanal craftsmanship. It remains a family-owned business focused on responsible, transparent operations and ongoing growth. In April 2024, Safiyaa expanded its offerings with the launch of its first swimwear collection, signaling diversification beyond its core apparel line.

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