Insights

Innovative Credit Solution Salad offers a responsible alternative to high-cost lenders by providing small, affordable loans funded through open banking technology, presenting a compelling value proposition for financial institutions seeking to enhance their social responsibility and expand their digital lending portfolios.

Growth Through Strategic Partnerships Recent collaborations with major players like NatWest and ClearScore demonstrate Salad's ability to integrate with established financial ecosystems, opening avenues for co-branded services and joint marketing efforts that can drive customer acquisition and brand recognition.

Financial Well-Being Focus Salad's commitment to funding free financial education and benefits checking creates opportunities to develop value-added services or expand into financial health platforms aimed at underserved demographics, increasing customer engagement and loyalty.

Innovative Technology Stack Utilizing advanced tools like open banking, Azure cloud services, and real-time affordability assessments positions Salad as a leader in tech-driven, responsible lending, making it attractive for partnerships with fintech companies eager to adopt and enhance such capabilities.

Market Expansion Potential With a proven model targeting workers with limited credit history and recent product launches such as PayIt by NatWest, there is significant opportunity for scaling by targeting additional financial institutions, expanding product offerings, or entering new geographical markets with similar underserved populations.

SALAD Tech Stack

SALAD uses 8 technology products and services including Microsoft Advertising, Open Graph, Floating UI, and more. Explore SALAD's tech stack below.

  • Microsoft Advertising
    Advertising
  • Open Graph
    Content Management System
  • Floating UI
    Javascript Libraries
  • Glide.js
    Javascript Libraries
  • LiveChat
    Live Chat
  • Microsoft Azure
    Platform As A Service
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

SALAD's Email Address Formats

SALAD uses at least 2 format(s):
SALAD Email FormatsExamplePercentage
First@saladmoney.co.ukJohn@saladmoney.co.uk
91%
Last@saladmoney.co.ukDoe@saladmoney.co.uk
7%
First.Last@saladmoney.co.ukJohn.Doe@saladmoney.co.uk
2%

Frequently Asked Questions

Where is SALAD's headquarters located?

Minus sign iconPlus sign icon
SALAD's main headquarters is located at 49 Greek Street, London, England W1D 4EG, GB. The company has employees across 1 continents, including Europe.

What is SALAD's stock symbol?

Minus sign iconPlus sign icon
SALAD is a publicly traded company; the company's stock symbol is SALDUSD.

What is SALAD's official website and social media links?

Minus sign iconPlus sign icon
SALAD's official website is salad.co.uk and has social profiles on LinkedInCrunchbase.

What is SALAD's NAICS code?

Minus sign iconPlus sign icon
SALAD's NAICS code is 52 - Finance and Insurance.

How many employees does SALAD have currently?

Minus sign iconPlus sign icon
As of October 2025, SALAD has approximately 42 employees across 1 continents, including Europe. Key team members include Cfo: P. H.Chief Operating Officer: R. M.Chief Data Officer: B. D. B.. Explore SALAD's employee directory with LeadIQ.

What industry does SALAD belong to?

Minus sign iconPlus sign icon
SALAD operates in the Financial Services industry.

What technology does SALAD use?

Minus sign iconPlus sign icon
SALAD's tech stack includes Microsoft AdvertisingOpen GraphFloating UIGlide.jsLiveChatMicrosoft AzureBootstrapX-Content-Type-Options.

What is SALAD's email format?

Minus sign iconPlus sign icon
SALAD's email format typically follows the pattern of First@saladmoney.co.uk. Find more SALAD email formats with LeadIQ.

How much funding has SALAD raised to date?

Minus sign iconPlus sign icon
As of October 2025, SALAD has raised $2.7M in funding. The last funding round occurred on May 29, 2025 for $2.7M.

When was SALAD founded?

Minus sign iconPlus sign icon
SALAD was founded in 2018.

SALAD

Financial ServicesUnited Kingdom11-50 Employees

Workers across the U.K. are being held back by their credit score. Salad is here to change that. 

We provide small, affordable loans to meet people’s urgent needs now, and help develop their financial well-being so they can make good decisions with money in the future. 

We are a for-profit social enterprise: the first truly responsible lender of our kind. We believe lending should be fair and everyone should be treated equally.

We wish we didn’t need to exist, but we do. Many people struggle when faced with unexpected costs. Rather than take advantage of money misery, we want to end it. 

Salad is different because:

– We exist to solve the high-cost loan problem
– Our service funds free financial well-being support in the form of benefits checking.
– We behave responsibly and we invite scrutiny
– We use open banking for loan approval, not credit scores

How does Salad work?

We offer loans of between £500 and £2000, paid back over 12 or 18 months to workers across the UK. 

The application process is quick and easy, and repayments are made via Direct Debit or VRP (Variable Recurring Payment).

By using Salad people can avoid payday lenders and unplanned overdraft fees. 

Knowledge is the key to power

Meeting immediate money needs is important, but it’s not enough. We want people to be able to improve their financial knowledge and live without money-related stress. 

That’s why we use our profit to pay for personalised financial well-being for all.

Section iconCompany Overview

Headquarters
49 Greek Street, London, England W1D 4EG, GB
Stock Symbol
SALDUSD
NAICS Code
52 - Finance and Insurance
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $2.7M

    SALAD has raised a total of $2.7M of funding over 4 rounds. Their latest funding round was raised on May 29, 2025 in the amount of $2.7M.

  • $1M$10M

    SALAD's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2.7M

    SALAD has raised a total of $2.7M of funding over 4 rounds. Their latest funding round was raised on May 29, 2025 in the amount of $2.7M.

  • $1M$10M

    SALAD's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.